Book Review: Designing Connected Content


Designing Connected ContentTwo book reviews in a row? Yep. As I said in my last review, I’m reading non-fiction a lot more now and I have a backlog of industry books to read. One of the authors of this book, Carrie Hane, is a good friend. I watched her work on Designing Connect Content for pretty much all of 2017. I was very excited to finally get my copy.

For years, Carrie and her co-author, Mike Atherton, have been talking about Designing Future Friendly Content. In the web world this means using a structured content model so that the management of the content is not tightly coupled with the presentation layer. As design trends change, your content and underlying website structure doesn’t have to. Taken to its ultimate conclusion, you are looking at a headless Content Management System (CMS) supporting one or more presentation layers (web, mobile, Alexa…).

They finally took the time to write a book on the topic. It was time well spent.

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Book Review: Web Content Management


Web Content Management by Deane BarkerA long time ago, Deane Barker swung through DC on business and I was lucky enough to have breakfast with him. Even luckier, he gave me a copy of the book he had recently published through O’Reilly, Web Content Management. After nearly two years, during which I read very few non-fiction books, I picked it up and gave it a read.

I’m glad that I did.

I am not going to profess having learned a ton about Web Content Management (WCM) from reading Deane’s book. After all, I have been doing this whole content management thing for a while. However, it was great to read a collection of wisdom from Deane’s decades of experience focused in this domain. Deane is an excellent write and his practical (and witty) use of footnotes really conveys what is involved when you tackle a WCM project.

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Charting a Path for Managing the Customer Experience


New Picture (3)Today I am breaking my blogging drought by cheating. By cheating I mean that I attended a breakfast hosted by ICF Ironworks and Sitecore to hear Ron Rogowski of Forrester speak on Customer Experience Management. During the session I, among others, tweeted quite a bit using the hash tag #icfcxm.

Before diving in, want to say that Ron was smart, knowledgeable, and entertaining. The room was heavy with Association types and his experience in the space was minimal but most of what he said applied very nicely to the world of Associations.

Why Customer Experience Management

I know that many, including myself, will call it a craponym, but CEM/CXM is a valid concept. Knock the marketing lingo all you want, managing the customer’s experience with you and your brand is critical. As proof of this, Ron pointed to someone who had taken the top 10 companies in CXM, as per Forrester’s Customer Experience Index, and the bottom 10 companies and tracked their stock price over five years.

You know what he found?

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Sitecore Sym NA: Sitecore Roadmap


One more session today, the Product Roadmap. Normally I prefer these sessions in the morning so I have time for the entire conference to follow-up. Given that I personally needed more background first, I’ll let it slide. Once again, Darren Guarnaccia is speaking. Dude is earning his pay today.

  • CMS 6.6 this quarter, November 5, 2012
    • Mobile SDK, Device simulation, MVC (new development approach)
    • Mobile SDK, build mobile apps with Sitecore managed content
      • iOS first, Android later
      • Restful API’s that are optimized for mobile applications
      • Device Specific API’s, First for iOS devices in Objective C
      • SDK for creating an “App Shell”
    • Device simulation allows viewing a page in different simulated mobile devices through page editor

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Sitecore Sym NA: Leveraging SEO to Drive Measureable Customer Engagement


Here to hear Ted Prodromou talk about Search Engine Optimization (SEO). Any tidbit that I learn that can help us is important.

  • Good Old Days, SEO 1.0, was easy back then
    • Meta fields, repeating terms, keyword stuffing, and links all USED to work well
    • Meta Titles still works well
    • Meta Description is useful because it will show-up in the Google result (helps people choose your result)
  • Panda and Penquin (monthly) updates to cut down on cheating
  • Thriving in current SEO world

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Sitecore Sym NA: Social Connected Deep Dive


Checking out the Sitecore Social Connector. If you’ve been to the AIIM website, you see that we do a little of this. I want to do it better. I’m here to see if we can do it cost effectively. David Morrison is presenting in this session.

  • Version 1.3 was just released and it is a free module (Nice confirmation for ignorant people like myself)
  • Social Brainstorm
    • Simplify visitor registration and authentication
    • Post content to social networks directly from CMS
    • Manage multiple Facebook accounts

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