If you have been anywhere near twitter the past week, you’ve seen the article from ZDNet asking Can Dropbox and Box survive as independent services? The author, Ed Bott, then goes into the pricing competition for storage and how both services are falling way behind the curve to Google, Apple, and Microsoft.
Ed misses the point. This isn’t about storage. Not anymore. It is also about convenience. How well can you synch across all your devices with products from the big three? How well do those products work with other applications on your mobile devices?
Even more importantly, how well do those applications serve the enterprise?