Social Business
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Making the Digital Workplace Work
I recently wrote an article at CMS Wire about how Intranets have been eclipsed by the advent of new tools like enterprise social networks (ESNs). Like the old web, Intranets, and the portals that were often created in their name, didn’t really serve much of a purpose outside a large bulletin board. Efforts were made… Continue reading
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How NOT to Succeed at Social Media
First off, I’m not an expert on Social Media. I have a lot of experience, have observed a lot, and keep tabs on the ‘best practices’. I have never run a corporate social media strategy or spent too much time analyzing how different strategies impact my effectiveness, though I have consulted on both. I simply… Continue reading
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Moving Past Systems of Record and Engagement
When the terms of Systems of Record and Systems of Engagement were introduced, they were a great way to introduce the concept of expanding social from the water cooler to the digital world. Then a funny thing happened on the way to success. It didn’t work. For every success story on the move towards social… Continue reading
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Predictions of Pie for 2013
Last year, I didn’t write a prediction post. That is a shame because evaluating last year’s predictions is an easy post to write. Of course, that’s not why I write prediction posts. I usually write them to highlight other predictions that I feel are really good, really wrong, or just plain silly. I then mix… Continue reading
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Sitecore Sym NA: Building, Connecting, and Measuring Communities with Sitecore
Time to learn about the communities module for Sitecore by John Field. This has been a big challenge for AIIM and I’d love for Sitecore to give us a way to solve this problem without having to write it all from scratch. Shared Source currently Blogs Polls Comments Ratings Social Starter Kit powered by Telligent,… Continue reading
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Sitecore Sym NA: Social Connected Deep Dive
Checking out the Sitecore Social Connector. If you’ve been to the AIIM website, you see that we do a little of this. I want to do it better. I’m here to see if we can do it cost effectively. David Morrison is presenting in this session. Version 1.3 was just released and it is a… Continue reading
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Hyped Tech Lives Only to Solve Real Issues
One of the joys of working for AIIM is attending a wide variety of events. In fact, one of the unexpected joys is is the board meeting. The reason is it brings a lot of smart people in one room to talk about the Information industry’s direction. Every single person there genuinely cares about the… Continue reading
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You are Marketing, not Sales
I was trying to catch-up on some of my reading the other day when I came across this article from ASEA (American Society of Association Executives) talking about how We’re All in Sales Now. The article covers the changing roles of the Association staffer and how everyone is now a sales person. Except we’re not.… Continue reading
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Yammer and Microsoft, a Win for Both Sides
There is going to be no shortage of analysis of Microsoft’s acquisition of Yammer. I’m not going to take time to parse it all. I do want to share some quick thoughts on the acquisition while everything is still fresh on my mind and the deal seems more likely to be completed. Yammer Cashing Out… Continue reading
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It’s 2012 and We Are Still Working on Process
There are two great frustrations in my overall career. The first is that there is more unmanaged content now than there was when I started. The growth of Content Management just isn’t keeping pace with the growth of Content. The second is the fact that we are still trying to automate the same types of… Continue reading