Sitecore Sym NA: Product Track Keynote


First, going to abbreviate the conference name in the title. It is just too long. This session is Driving Tangible Business Value through Integrated Cross-Channel Marketing. Being presented by Lars Birkholm Petersen and Darren Guarnaccia.

  • This track is focused on Best Practices and what is shipping or about to ship
  • Improved Customer Experience = Improved Share Price, Consistency drives loyalty, Integrated marketers outperform
  • People, Process, and technology (Like any business problem)

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Sitecore Symposium North America 2012 Keynote


Notes from this morning’s Keynote. Not sure how much I’ll be blogging the event but I figured the keynote was one thing that needed to be covered.

Michael Seifert, CEO and Co-Founder takes the stage…

  • 500 in Boston last year, 1,000 this year in Vegas
  • Customers don’t want to have to tell you what they want, the customer wants you to anticipate what they want
  • WYSIWYG of tomorrow is “What You Need Is What You Get”

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A New Conference Experience for Pie


It has been an interesting year so far as the CIO of AIIM. My world is subtly difference. I’m still acting as an Information Professional for an organization but there have been a few key differences:

  • Only one client
  • I don’t advise, I execute
  • The problems faced are mine but I can address them

There are lots of other differences, but those are the significant ones. This experience is also affording me a new experience.

I’m attending a technology conference as a client.

I’ve attended a lot of conferences either as a technology partner or a company trying to sell something. When I was neither of those, I was at an industry event like the AIIM Conference for networking and learning.

This is a new role for me, except for the part where I expect to be busy.

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SharePoint 2010 for Web Content Management, Pros and Cons


image A couple of years ago, I attended a discussion on using SharePoint/MOSS 2007 for Web Content Management and wrote a well visited post, SP for WCM, The Movie.  Well, as you may have noticed, Microsoft released a new version this year and they are starting to market it heavily with SharePoint Solutions for Internet Sites.

Well, this week I participated in the SharePoint Symposium 2010 as part of KM World.  Specifically I was part of the panel discussing the question of whether or not you can use SharePoint for WCM.

I’ll give a simple answer at the bottom, but I’m going to share the thoughts and opinions that were shared by others and myself.

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Upgrading to SharePoint 2010


No, I haven’t converted into a SharePoint fanboi.  I am merely acknowledging that it is here to stay, at least for two more versions.  Realizing that, my company has been doing quite a bit of SharePoint work in the past few years.  We have recently been looking at SP2010 and just upgraded a customer to the new version.

This dalliance with SharePoint has not gone unnoticed by some people in the local area.  I was asked to co-present with Wyn Van Devanter to the Washington, DC Web Content Mavens group on what web managers need to know before making the move from 2007 to 2010.

I thought I would share my slides and offer a few additional notes for people.  For the record, Wyn tackled the first part of the presentation and I handled the second portion.  We could probably each speak to the other half, but we each presented to our strengths.

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ECM in the Pantheon of Content Management


“May you live in interesting times” is reported to be a Chinese curse. Well, in the world of Content Management, we are in interesting times.  In the last week, I have read about how ECM is growing in stature and read a call for the killing of ECM.image Scary thing, I think that if Peter read Carl’s post, he would state that it supports his point that ECM needs to die.

Pardon me for disagreeing.

Here is the basic problem, because we can’t agree on what to call anything, we can’t agree where anything is going.

  • Is ECM Dead? That depends if you think ECM means one repository.  If so, then yes.  It doesn’t mean one repository though, or at least, it shouldn’t.  If we can’t agree on what it is, how can anyone claim it needs to die or is already dead.
  • Is WordPress a CMS? That depends on how you define the “Management” in CMS.  Maybe it is a Website Management System?  Maybe the WCMS is going to go away as what actually goes into a website broadens.

If we don’t agree on the terms as practioners, how can we expect the business users, and the users in the rest of the world, to understand what we are talking about?

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The 2009 Magic Quadrant for ECM


[Note that my post on the 2010 Quadrant is now available.]

Thanks to the Documentum voters splitting their time between two topics, discussing the recent Gartner MQ for ECM is today’s topic.  The voting was an interesting little diversion that I’ll revisit later.

I’m going to talk about the report here.  The recent controversy around Gartner is a post for another day.

Staying Out of Trouble

image Last year I was threatened (my word) by Gartner for putting a copy of the MQ here.  I was also chastised for several other nitpicks. So I will only link to Oracle’s courtesy copy of the 2009 Magic Quadrant for Enterprise Content Management this year to avoid wrath.

One thing to remember is Gartner really doesn’t want you to compare a vendor’s location in the MQ from year to year. That is both well-advised and unrealistic.  To be fair, as the measurements and industry change, scores change.  Movement isn’t just dependent on vendor action, or inaction.

However, we are human and we like to perform comparisons. I have a copy to perform the comparison for my own interest.  The link I had online to last year’s report is no longer valid, so you’ll have to take my Word on it.

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