How NOT to Succeed at Social Media

Turtle on its backFirst off, I’m not an expert on Social Media. I have a lot of experience, have observed a lot, and keep tabs on the ‘best practices’. I have never run a corporate social media strategy or spent too much time analyzing how different strategies impact my effectiveness, though I have consulted on both.

I simply share what I want to share and talk to people. That is the point after all, isn’t it?

Even so, I can see when someone is doing it wrong, even without a critical article being written to clue me in to the problem. Recently I have been watching a company try to get their social media engine running and they are flailing.


I want to share the what they are doing poorly.

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Getting the Local Connection

This week I went up to Boston to speak at AIIM’s New England chapter. While I enjoyed speaking about the cloud and how AIIM is using it, I enjoyed talking to the people more.

I’ve always enjoyed attending events like this. Whether it is a random meet-up group, a local AIIM chapter, or one of the bigger seminars/conferences, talking to people the best way to keep a finger on the pulse of the industry.

When I was a consultant working with multiple clients, I would be very focused on a subset of the industry from both a technology and business perspective. Getting out and trading war stories with others was a great way to learn, let off steam, and to make sure that I never lost sight of the bigger picture.

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Sitecore Sym NA: Social Connected Deep Dive

Checking out the Sitecore Social Connector. If you’ve been to the AIIM website, you see that we do a little of this. I want to do it better. I’m here to see if we can do it cost effectively. David Morrison is presenting in this session.

  • Version 1.3 was just released and it is a free module (Nice confirmation for ignorant people like myself)
  • Social Brainstorm
    • Simplify visitor registration and authentication
    • Post content to social networks directly from CMS
    • Manage multiple Facebook accounts

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The Negative Impact of Social Networking on Relationships

There was some talk during the Enterprise 2.0 Conference last week that Social Networking was having a negative impact on our relationships.  This idea was put forward by Alcatel-Lucent’s Kathleen Culver during her session (#e2onf-25), but not everyone bought into the concept.

I for one agree with the observation. What I feel we are seeing is the flattening of our overall relationship depth.  To explain this, let me talk about the positive impact upon relationships first.

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Tip: Identifying Documentum Object Types

Last month, I ran into an error.  You know the type, vague, irritating, and an r_object_id that I didn’t recognize. (Okay, I never “recognize” an id given the complexity, but usually I can figure things out from the first two digits.)  The error basically said that the r_object_id “53…” did not exist.

Anyway, a quick look didn’t reveal anything. I determined that it wasn’t derived by dm_sysobject by doing a quick query on the table. I decided to throw the question out to Twitter and see what happened.

Okay fearless #Documentum hackers, what object type begins its r_object_id with a ’53’?

I got two replies, one from Lee Dallas (@ldallasBMOC) and another from David Matheson (@davidfmatheson).

@piewords #Documentum 53 is dm_literal_expr – if you are asking-you need to run data dictionary publish,clear caches restart app svrs

@piewords #Documentum @ldallasBMOC beat me to it, I would add you can check IDfId for the full list of what’s what in any version of DFC.

So Lee gave me the fix, which had already been executed, but he told me why the restart of the client application worked. (The Data Dictionary runs regularly in our environment, so it had already run). David taught me how to answer the question in the future.  I also found another way to make the determination as well.  I’m going to share them both now.

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EMC World 2009: Rules of the Road

Things are starting in just under a week in Orlando, but I wanted to share my plans with everyone, and lay down my Rules for EMC World.  These rules are very similar to last years Rules, but I’ve updated a bit to include Twitter in the discussion as I set the expectations before I start.

All posts that follow these rules will start EMC World 2009:. This is to clearly identify them for everyone. If I write a post before/during/after the conference that doesn’t adhere to what I am laying-out here, it won’t have that prefix.


I’m going to be running a basic disclaimer in all my posts. If for some reason I forget to paste it in, this disclaimer applies to all EMC World 2009: prefixed posts and you can be sure I’ll be adding the disclaimer as soon as I notice that it is missing.  This is because I will be writing the posts during/after sessions and I will hear things that I may misconstrue or that talk about future events.

All information in this post was gathered from the presenters and presentation. It does not reflect my opinion unless clearly indicated (Italics in parenthesis). Any errors are most likely from my misunderstanding a statement or imperfectly recording the information. Updates to correct information are reflected in red, but will not be otherwise indicated.

All statements about the future of EMC products and strategy are subject to change at any time due to a large variety of factors.

As indicated, if I learn later that something I posted was incorrect, I will endeavor to correct it, but it may not be immediate.

Topics of Conversation

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Pie Joins the Twitterati

For those of you that have been paying attention, you already know that I created a Twitter account at the end of January.  I have some friends that have been pestering me to get on-board and check it out for a while. I always demurred, thinking it was micro-blogging and that since I had a blog, I didn’t need to invest the time.

Boy, did I blow that one.

After about a month of experimentation, I’m ready to report my thoughts, experiences, and urge all of you to join the discussion.

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