It finally happened. An acquisition in the ECM space that was so newsworthy I had to write about it. One so big that it is going to fundamentally change the market.
Hyland just announced that they are acquiring Nuxeo.
I never thought that an acquisition involving these two firms would be so newsworthy. However, this is the second acquisition of a major open source ECM vendor in the past year by Hyland. And that is the problem.
There were only two major open source ECM vendors in the market.
That’s right. A single vendor, who was not in the open source market before they bought Alfresco, has acquired both major players. While this may not spell the end of open source in the ECM space, it does mean the end of true choice.
And only with one choice, you do not have a competitive ecosystem.
The Coexistence of Alfresco and Nuxeo
Let’s look at the practicalities of the acquisition, putting aside the open source nature of both Alfresco and Nuxeo. Alfresco was a good fit. They had a larger footprint with “enterprise” customers and their content services architecture was more cloud ready. There was a little bit of overlap but there were lot of reasons to not worry.
Nuxeo overlaps with Alfresco quite a bit. It has a stronger digital asset management (DAM) offering and a more advanced technical architecture. It is lacking in records management features, though that can be compensated by leveraging a tool with federated records management capabilities, like the one within Alfresco.
Alfresco was liked by enterprise buyers. Nuxeo was liked by the technical geeks. However, as Alan Pelz-Sharpe points out, there was no love lost between the vendors because they saw each other, rightly so in my opinion, as each others main competitor.
Future of Content Services
Right now, Hyland is a big unknown. Will they provide information governance capabilities for Nuxeo and use that as their cloud baseline? Will they take Nuxeo’s DAM and engineers but ditch the rest? Whatever the direction, it will take time to get everything structured at Hyland and moving in the right direction.
Meanwhile, Microsoft 365 and Open Text have to be a little concerned. If Hyland does things correctly, Hyland is going to be a strong competitor. Best case scenario, they can leverage the uncertainty for the next year to retain customers thinking of leaving and to win a few more deals before Hyland comes out swinging.
The biggest winner, and likely the only one in both the short-term and the long-term, is Box. They have benefited by the on-premises ECM industry failing to successfully attack the cloud. They just got one more chance to “win” the industry, just when they might need it.
What Is Next?
It is hard to say. There is clearly an opportunity for some vendor to step-up and become a significant player. Perhaps one of the headless CMS (content management systems) players that are making a splash in the web content management (WCM) space.
To be honest, I half expected Amazon to buy Nuxeo and turn them into an AWS offering. If Amazon created an ECM offering, perhaps with Textract tied-in, that could be formidable. Microsoft may also decide to move past checkbox content services and turn SharePoint into a real platform.
A lot could happen. For the next few months, everything should be status quo. If I was a cloud native vendor, I’d be closing my gaps and getting ready to pounce on the clients being left behind. Right now, Box is likely the best positioned. Their largest weak spot, from a content services perspective, is their lethargic content modeling.
And that can be compensated for if necessary.