There is going to be no shortage of analysis of Microsoft’s acquisition of Yammer. I’m not going to take time to parse it all. I do want to share some quick thoughts on the acquisition while everything is still fresh on my mind and the deal seems more likely to be completed.
Yammer Cashing Out
Yammer was one of the pioneers in the the Enterprise 2.0/Social Business space. The issue that over the years as the space has evolved, the amount of evolution coming from Yammer has been limited. Their product has gotten better but they remain, at their core, a micro blogging service.
The space has been moving on though. People have been learning that all these Social Business tools work best when they are part of the business process, not when they are on their own. With Yammer, you may produce less email and generate greater visibility into what people are doing in the organization, but you also have a new inbox to check. It is just one more window to keep open.
Let’s face it. Chatter turned SalesForce into a social platform. Yammer has been stuck in tool mode.
Yammer was facing a stiff uphill battle to remain relevant over the next several years. They seem to have been heading in the right direction, but there were a lot of questions about whether or not they could evolve fast enough to keep up.