First off, I’m not an expert on Social Media. I have a lot of experience, have observed a lot, and keep tabs on the ‘best practices’. I have never run a corporate social media strategy or spent too much time analyzing how different strategies impact my effectiveness, though I have consulted on both.
I simply share what I want to share and talk to people. That is the point after all, isn’t it?
Even so, I can see when someone is doing it wrong, even without a critical article being written to clue me in to the problem. Recently I have been watching a company try to get their social media engine running and they are flailing.
I want to share the what they are doing poorly.