I was trying to catch-up on some of my reading the other day when I came across this article from ASEA (American Society of Association Executives) talking about how We’re All in Sales Now. The article covers the changing roles of the Association staffer and how everyone is now a sales person.
Except we’re not.
We are all marketing. This may seem like a subtle difference, but it is a critical one that needs to be made. The end-game and objectives are different. They need to be measured differently.