Don’t Make Your Digital Assets a Silo

I wrote a piece for CMSWire last month asking if Content Management Systems were Good Enough for Digital Asset Management. I essentially said that if digital assets are the business, then a Digital Asset Management (DAM) system makes sense. If digital assets are part of a broader business need or solution, then perhaps the capabilities of a broader Content Management System (CMS) would suffice.

Ralph Windsor took exception at my conclusion, thinking I was pushing the same old Enterprise Content Management (ECM) story. He couldn’t be further from the truth.

Let me tell you why.

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Why CMIS 1.1 Is Pretty Awesome

Before I get to the meat of this post, I want to start with a confession. I have been a slacker. If you look at my word cloud to the right, you’ll see CMIS as a big piece of the proverbial Pie. Even before it was a public term, I railed for the need for a standard in the Content Management space.

Now that the first update to the Content Management Interoperability Standard (CMIS) has been out for nearly three months, why am I just now blogging about it? Now that  browser binding, retention, holds, and type mutability have been added to CMIS, why am I not proclaiming the wonders of CMIS 1.1 from every rooftop.

I…uh…got busy.

What I want to do today is talk about why this update means everyone should be looking deeper into CMIS and reconsider it for every Content application created. In fact, as much as the need for standards in Content Management existed when I started writing about them, it is even more urgent today.

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Content, Security, and Standards

imageI am about to do what I stopped doing several years ago, start paying attention to James McGovern. Why? Because he is talking about several important issues that need to be dealt with in the industry.

Years ago, James and I discussed Security standards around Identity Management, primarily SAML. While my focus on the time was on Documentum, the issues were universal. Since we last interacted online, James has moved on to HP in an advisory role for clients.

Sadly, the issues we discussed are still prevalent in the industry. In fact, these issues are becoming more important with the advent of new players in the cloud space.

Sure, the new vendors support integrations and work with existing Active Directory installations. That’s nice. So did the established vendors. The problem remains, there is no standard way to pass both Authentication and Authorization.

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Sitecore Sym NA: Sitecore Roadmap

One more session today, the Product Roadmap. Normally I prefer these sessions in the morning so I have time for the entire conference to follow-up. Given that I personally needed more background first, I’ll let it slide. Once again, Darren Guarnaccia is speaking. Dude is earning his pay today.

  • CMS 6.6 this quarter, November 5, 2012
    • Mobile SDK, Device simulation, MVC (new development approach)
    • Mobile SDK, build mobile apps with Sitecore managed content
      • iOS first, Android later
      • Restful API’s that are optimized for mobile applications
      • Device Specific API’s, First for iOS devices in Objective C
      • SDK for creating an “App Shell”
    • Device simulation allows viewing a page in different simulated mobile devices through page editor

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Sitecore Sym NA: Leveraging SEO to Drive Measureable Customer Engagement

Here to hear Ted Prodromou talk about Search Engine Optimization (SEO). Any tidbit that I learn that can help us is important.

  • Good Old Days, SEO 1.0, was easy back then
    • Meta fields, repeating terms, keyword stuffing, and links all USED to work well
    • Meta Titles still works well
    • Meta Description is useful because it will show-up in the Google result (helps people choose your result)
  • Panda and Penquin (monthly) updates to cut down on cheating
  • Thriving in current SEO world

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Sitecore Sym NA: Social Connected Deep Dive

Checking out the Sitecore Social Connector. If you’ve been to the AIIM website, you see that we do a little of this. I want to do it better. I’m here to see if we can do it cost effectively. David Morrison is presenting in this session.

  • Version 1.3 was just released and it is a free module (Nice confirmation for ignorant people like myself)
  • Social Brainstorm
    • Simplify visitor registration and authentication
    • Post content to social networks directly from CMS
    • Manage multiple Facebook accounts

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Sitecore Sym NA: Product Track Keynote

First, going to abbreviate the conference name in the title. It is just too long. This session is Driving Tangible Business Value through Integrated Cross-Channel Marketing. Being presented by Lars Birkholm Petersen and Darren Guarnaccia.

  • This track is focused on Best Practices and what is shipping or about to ship
  • Improved Customer Experience = Improved Share Price, Consistency drives loyalty, Integrated marketers outperform
  • People, Process, and technology (Like any business problem)

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A New Conference Experience for Pie

It has been an interesting year so far as the CIO of AIIM. My world is subtly difference. I’m still acting as an Information Professional for an organization but there have been a few key differences:

  • Only one client
  • I don’t advise, I execute
  • The problems faced are mine but I can address them

There are lots of other differences, but those are the significant ones. This experience is also affording me a new experience.

I’m attending a technology conference as a client.

I’ve attended a lot of conferences either as a technology partner or a company trying to sell something. When I was neither of those, I was at an industry event like the AIIM Conference for networking and learning.

This is a new role for me, except for the part where I expect to be busy.

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Future of the Cloud, Suite or Best of Breed?

The last few weeks have been very interesting. Oracle held their annual conference, followed by SalesForce, and then Box. It was a good time to be in San Francisco as you had three distinct approaches to helping the Enterprise.

  • Oracle, for all the jokes around them “discovering” the cloud this year, offered a story about their tight stack of hardware and software.
  • SalesForce announced Chatterbox which makes Content Management a native feature to their platform.
  • Box announced new partners and new tools for integrating Box with all sorts of other cloud-based applications.

What you have are two suites and a best of breed approach. A recent NY Times blog post on Open vs Closed covered the two approaches well. What is the right choice? What is the future?

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