Don’t Make Your Digital Assets a Silo

I wrote a piece for CMSWire last month asking if Content Management Systems were Good Enough for Digital Asset Management. I essentially said that if digital assets are the business, then a Digital Asset Management (DAM) system makes sense. If digital assets are part of a broader business need or solution, then perhaps the capabilities of a broader Content Management System (CMS) would suffice.

Ralph Windsor took exception at my conclusion, thinking I was pushing the same old Enterprise Content Management (ECM) story. He couldn’t be further from the truth.

Let me tell you why.

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Throwing ECM Terminology Around Like Candy

image Been a while since I posted anything. Having a new kid will do that to a person. I read an article last week that all but set me off. Luckily I didn’t have time to write it because I am going to be biting the hands that feed me, or at least ones that have been nice to me.

The article in question was published on CMSWire. When I saw the title, The Future of ECM: Looking Less and Less like SharePoint?, I was very interested. Then I started reading and nearly died.

SharePoint as “Traditional” ECM

First off, I’m going to state that SharePoint can readily be used as a Content Management System. When I compare SharePoint’s capabilities with features that I documented when I wasn’t thinking about SharePoint, it fairs well.

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