I wrote a piece for CMSWire last month asking if Content Management Systems were Good Enough for Digital Asset Management. I essentially said that if digital assets are the business, then a Digital Asset Management (DAM) system makes sense. If digital assets are part of a broader business need or solution, then perhaps the capabilities of a broader Content Management System (CMS) would suffice.
Ralph Windsor took exception at my conclusion, thinking I was pushing the same old Enterprise Content Management (ECM) story. He couldn’t be further from the truth.
Let me tell you why.