Checking out the Sitecore Social Connector. If you’ve been to the AIIM website, you see that we do a little of this. I want to do it better. I’m here to see if we can do it cost effectively. David Morrison is presenting in this session.
First, going to abbreviate the conference name in the title. It is just too long. This session is Driving Tangible Business Value through Integrated Cross-Channel Marketing. Being presented by Lars Birkholm Petersen and Darren Guarnaccia.
Notes from this morning’s Keynote. Not sure how much I’ll be blogging the event but I figured the keynote was one thing that needed to be covered.
Michael Seifert, CEO and Co-Founder takes the stage…
It has been an interesting year so far as the CIO of AIIM. My world is subtly difference. I’m still acting as an Information Professional for an organization but there have been a few key differences:
There are lots of other differences, but those are the significant ones. This experience is also affording me a new experience.
I’m attending a technology conference as a client.
I’ve attended a lot of conferences either as a technology partner or a company trying to sell something. When I was neither of those, I was at an industry event like the AIIM Conference for networking and learning.
This is a new role for me, except for the part where I expect to be busy.
The last few weeks have been very interesting. Oracle held their annual conference, followed by SalesForce, and then Box. It was a good time to be in San Francisco as you had three distinct approaches to helping the Enterprise.
What you have are two suites and a best of breed approach. A recent NY Times blog post on Open vs Closed covered the two approaches well. What is the right choice? What is the future?
It should be obvious to you if you’ve spent any time on this blog that I firmly believe the cloud is the future. It solves so many of the stumbling blocks and time consuming tasks that people face during implementations and ongoing growth that it is silly to think of a different future in the face of overwhelming volumes of information.
Still, things aren’t perfect in the world of the cloud. As of this writing, there is no system with solid Records Management (RM) capabilities. Sure, some older vendors offer hosted solutions but those aren’t cloud solutions, merely hosted.
The reason for this is two-fold. The first is that the current crop of cloud vendors are growing fairly quickly without RM features. The second, the calling card of vendors like Box is simplicity and Records Management is traditionally not simple.
The first reason is going to fade over the next couple of years. Before that happens, how do cloud vendors address the second issue? How do they make it simple for the users?
By changing the equation.
I just want to say, I love traditions. They make so many things wonderful. My son is named after his grandfather just like my father and I. Auburn screams War Eagle! as our battle cry during sporting events, or just when we want to greet a fellow alum.
The thing about traditions is that they need to exist for a reason. In the above examples, remembering those that made us who we are and providing a means of unifying a diverse group are two good reasons. All traditions have a reason when they are started, but do those reasons apply years after the fact? More importantly, do they even have a place in business?
I was playing with Google Trends the other day. I was curious what terms people were searching for on Google and how they related to the terms we seem to throw around the industry. This particular bout of curiosity stemmed from distinguishing between the technology and the business problems that people are trying to solve.
The first search was a set of standard terms we use when we talk about what we do on a regular basis.
It is a pretty consistent downward trend across the board. We can hypothesize as to why they are trending down, but I suspect it relates to the saturation of the term among those in the technology industry.
There are a lot of cloud applications that people are bringing into the enterprise. While many problems are being addressed, this works best when this occurs with IT’s knowledge. My general opinion is that if IT doesn’t have the resources to implement a new technology in a timely fashion, then they should at work with the end-users to make sure a system is picked that will best fit with the future enterprise architecture.
Of course, there will always be people that will choose to adopt other applications without working with or informing IT. The newest cloud applications driving the Consumerization of IT (CoIT) trend make this very easy.
Of course, as they say in the comics, With great power comes great responsibility.
This post arises from several thought streams that I’ve had over the last several months that coalesced the last week when thinking about the purpose of Big Data and how the Content industry has had a Big Data problem for years.
So like every industry wonk wanting to make a name for themselves, I am going to try and push a new term out into the marketplace.
Word of Pie 