This post arises from several thought streams that I’ve had over the last several months that coalesced the last week when thinking about the purpose of Big Data and how the Content industry has had a Big Data problem for years.
- Big Data is a great term, but it doesn’t resonate when talking about pulling insight from Content.
- Enterprise Content Management (ECM) has never caught-on beyond the industry that created the term.
- Even without the need for Analytics, content is still growing exponentially and the number of formats isn’t getting any smaller.
So like every industry wonk wanting to make a name for themselves, I am going to try and push a new term out into the marketplace.