Hadoop

The Rise of Big Content

This post arises from several thought streams that I’ve had over the last several months that coalesced the last week when thinking about the purpose of Big Data and how the Content industry has had a Big Data problem for years.

  • Big Data is a great term, but it doesn’t resonate when talking about pulling insight from Content.
  • Enterprise Content Management (ECM) has never caught-on beyond the industry that created the term.
  • Even without the need for Analytics, content is still growing exponentially and the number of formats isn’t getting any smaller.

So like every industry wonk wanting to make a name for themselves, I am going to try and push a new term out into the marketplace.

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Our Legacy Big Data Problem

imageA few days ago, I discussed how Big Data, as a technology, has relevance as a means to gain Insight. This is all fine and good, but is it a technology that we need in the Content Management space? Moore’s law seems to be keeping our data in good shape.

Except…

…inside every piece of content is information. It isn’t unstructured, it just isn’t in a structure readily interpreted by machines. That structure is what provides context and that context is the key to extracting insight.

Now extend that out to Petabytes. That is Big Data.

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