Box Just Threw Down the Gauntlet

Clint Eastwood as Dirty HarryLast week, Box held their annual conference. Many announcements were expected and the announcement of Workflow coming to Box in 2015 was quite exciting. If you want a high-level look at everything that happened, check out Chris Walker’s quick thoughts on BoxWorks.

None of that is why I am writing this post.

Buried in the wave of tweets were two game-changing announcements. Box announced Retention Management and Auto-Classification of Content.

That’s right. Information Governance behind the scenes on an application that people actually use AND a way to get content in the right retention bucket without people having to intervene.

All in the cloud.

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My Car, the Weather, and the Internet of Things

CMS Wire just published an article of mine on the Internet of Things (IOT) and how the IOT could be used to serve business. I want to take a moment to share a section that I axed out of my article. It didn’t fit the article but I think helps show the benefit of the IOT.

I recently got the new Mazda 6. It has all the gadgets. I can listen to Pandora, connect my phone and iPod, and use it to find my way around town in the remote chance that I get lost. It even has a thermometer on it to tell me the temperature outside.

With all of that technology, it shouldn’t take much for my car to be contributor to the IOT.

It would be pretty cool for the car companies to sell to the Weather Service all of this data. Imagine, fleets of cars providing instant temperature readings to gauge current weather conditions. Add in the windshield wiper and headlight data, even more detailed analysis could be performed.

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The Rise of Big Content

This post arises from several thought streams that I’ve had over the last several months that coalesced the last week when thinking about the purpose of Big Data and how the Content industry has had a Big Data problem for years.

  • Big Data is a great term, but it doesn’t resonate when talking about pulling insight from Content.
  • Enterprise Content Management (ECM) has never caught-on beyond the industry that created the term.
  • Even without the need for Analytics, content is still growing exponentially and the number of formats isn’t getting any smaller.

So like every industry wonk wanting to make a name for themselves, I am going to try and push a new term out into the marketplace.

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Our Legacy Big Data Problem

imageA few days ago, I discussed how Big Data, as a technology, has relevance as a means to gain Insight. This is all fine and good, but is it a technology that we need in the Content Management space? Moore’s law seems to be keeping our data in good shape.


…inside every piece of content is information. It isn’t unstructured, it just isn’t in a structure readily interpreted by machines. That structure is what provides context and that context is the key to extracting insight.

Now extend that out to Petabytes. That is Big Data.

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