Content Management in Russia, Same Challenges, Different Language

St Basil'sIf you were watching my twitter feed last week, you likely deduced that I spent the week in Russia, specifically Moscow. I was there to participate in the ECM Ecosystem conference being put on by the Russian edition of PC Week.

Before I arrived in Russia, I would have been hard pressed to explain how the Russian market differed from the market in the U.S. and Western Europe. After my visit, one thing is very clear.

They are almost exactly the same.

This isn’t to say that there are not differences. Every country has specific challenges. While I was in Moscow, I spent a lot of time talking to organizations how they could be more successful managing their content. What was most striking was that while I was in the middle of some of these conversations, I realized that I had participated in the same conversations in Chicago, London, Barcelona, and many other cities.

Prior to heading to Russia, PC Week had asked me some interview questions. The published version can be found, in Russian, online. I am going to take one of the questions and expand on my answer now that I have seen the Russian market first hand.

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Document Management versus Content Management

Things used to be simple. In the 90s, I delivered Document Management solutions. They were simple, straightforward, and they worked. With the start of the new millennium, I started delivering Enterprise Content Management (ECM) solutions. The difference was that we were supposed to be handling content that weren’t documents. This included pictures, videos, and web pages.

Except that I wasn’t often doing that.

Sure, I delivered a few Digital Asset Management (DAM) systems and created some websites and portals. When you got down to it, I spent most of my time delivering slightly more evolved Document Management solutions with some process thrown in to spice things up.

Forget “Enterprise”. It was always solutions solving specific business problems, at least on the successfully projects. At best, I was simply delivering Content Management, not ECM.

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Strategy Versus Tactics in Content Management

One of the things I REALLY like about my job is the chance to talk to clients, prospects, and people throughout the industry. Nothing helps you learn a technology or vertical like a project, but nothing helps you keep a broader perspective than talking to a wide array of people.

Last month I visited two such companies that were taking different approaches to the same situation. While both approaches have benefits, I began to ask myself…

Which is the best approach?

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2013: Waiting for the Culmination of Everything

New Picture (2)In 2013, one trend that I had been watching for years finally culminated in the next stage. I got a position with Alfresco that will allow me to make a difference in the future of the industry. While it took longer than I thought it would, the future arrived.

In looking at my Predictions for 2013, I didn’t do well…at all. If it wasn’t for a slam-dunk prediction, I would have failed to even be half right.

Let’s see how poorly I did.

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The Changing World of the Content Professional

I wrote last month about the Next Generation Content Professional. That post was directly inspired by the presentation I was giving at the 2013 Alfresco Summit in Barcelona. My talk, along with all the Summit sessions, are now available for viewing.

In addition to all the normal breakout sessions, the Summit Keynotes are also available for your enjoyment. The keynotes include talks from our CEO Doug Dennerline, Andrew McAfee on Big Data’s Three Questions, Jimmy Wales talking about A Wiki Future, and Simon Wardley explaining the new reality of Situation Normal, Everything Must Change. There are several others that I encourage you to check out.

Finally, I wanted to share links for my panels on Running a Successful Content Management Project. I moderated one in Barcelona and again in Boston, but with two different panels. The participants were all business users, so the advice would apply to a project using ANY Content Management software. I greatly enjoyed the panels because it was a chance for me to learn more about how organizations are using Alfresco. Each panel was different, so if you enjoy one, you will enjoy them both.

Why We Don’t Have an Enterprise Data Management Problem

Finally pulling out the analogy to end all analogies in the argument of whether or not Enterprise Content Management is dead or alive. Honestly, it never existed and we need to focus on Content Services. Dan Antion, an AIIM Board Member, disagrees with me. While I never let someone disagreeing with me slow me down, Dan is a smart guy and a friend. When he feels that ECM is alive and real, I pay attention.

I have one question for Dan. How is his Enterprise Data Management system working out?

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Federal IT, A Different World

It was a great November attending both of the Alfresco Summits. If you didn’t attend either one, you missed a great learning experience that was fun at the same time.

One thing that was missing from the events was representation of our Federal customer base. Given the current challenges facing many Federal agencies here in the United States, it wasn’t surprising. There isn’t a lot of traveling going on right now.

As a result, Alfresco bringing that learning experience directly to Washington, DC on January 29th for Content.gov 2014. That is more than hyperbole as we are bringing in our CEO, Doug Dennerline, our Chief Product Officer, Paul Holmes-Higgins, and many others to DC for the event.

Oh, and I’ll be there as well.

The reason I am taking time out to encourage you to come is that the drivers in the Federal marketplace are different than those in the rest of the world. The focus is not on revenue, but on serving constituents effectively and efficiently. Rules and regulations are more than factors in a risk equation, they are absolutes.

If you are trying to solve the Content problem in the Federal space, please come to Content.gov (it’s free) and talk to others facing the same problems. I, and the leadership of Alfresco, want to hear your perspectives on the unique Content challenges facing the Federal space.

It isn’t even a question of whether or not you use Alfresco. We all need to work together to solve this problem.

ARMA Calls for a Revolution

I’ve been talking for a while about how we need to mix things up in the space. Records Management as we know it is dead and it has dragged Enterprise Content Management (ECM) down with it. We need to completely change things to get back on track.

While I was attending the ARMA conference, ARMA’s president, Julie Colgan, said that Records Management needed to evolve. I said that it wasn’t enough. Records Managers need to revolt against the system and change things. Julie saw the comment on twitter and promised a response.

Well, today Julie gave a response.

I also believe that RIM needs a revolution, but in order to get there, we first need the professionals in the space to be ready to revolt.

Let’s face it. As much as Records Management, and ECM as a whole, has failed, the needs for proper Information Governance has not changed. Organizations still have the same requirements.

We need to work WITH the Records Management professionals. We need to work together to find a way to meet the requirements of the organization while addressing the central failure point, which is that existing solutions make every employee a Records Manager.

They don’t want to be Records Managers.

I personally welcome ARMA to the battle. The members of ARMA have knowledge that we need. They also have ideas. I saw many speakers at the conference calling for a new approach. We need to learn how to relieve people from the burden of managing records to allow them to focus upon their jobs.

Shall we start a revolution together?

[Note: For a webinar discussion inspired by this post, head over here.]

Content Services, Not ECM

Recently I’ve been trying to walk a narrow path. I have all but pronounced Enterprise Content Management (ECM) dead, and yet I have expressed a belief that Content Services need to be embedded into business applications.

The question is two-fold. How can you serve Content Services without a platform? Isn’t that ECM with a different name?

Yes and no.

Let’s dissect this apparent contradiction.

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Don’t Make Your Digital Assets a Silo

I wrote a piece for CMSWire last month asking if Content Management Systems were Good Enough for Digital Asset Management. I essentially said that if digital assets are the business, then a Digital Asset Management (DAM) system makes sense. If digital assets are part of a broader business need or solution, then perhaps the capabilities of a broader Content Management System (CMS) would suffice.

Ralph Windsor took exception at my conclusion, thinking I was pushing the same old Enterprise Content Management (ECM) story. He couldn’t be further from the truth.

Let me tell you why.

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