Strategy Versus Tactics in Content Management


One of the things I REALLY like about my job is the chance to talk to clients, prospects, and people throughout the industry. Nothing helps you learn a technology or vertical like a project, but nothing helps you keep a broader perspective than talking to a wide array of people.

Last month I visited two such companies that were taking different approaches to the same situation. While both approaches have benefits, I began to ask myself…

Which is the best approach?

Continue reading