Over in the web world, the fun comprised of Information Architecture, User Experience, Content Strategy, and a few other titles, there has been an increasing focus on empathy. There is even the Dare conference dedicated to the people skills, aka feelings, that is needed by all of us techies.
There have been discussions about empathy being the missing ingredient for successful projects. Others have pointed out that while empathy is important, more education and leadership needs to be added to the mix as well. I even talked about it when I encouraged Content Professionals to Be the Business and spend more time understanding what people actually do during the day.
Of course, like everything in the world, proper balance is the key to success. Empathy is the framework in which we need to deliver our advice, solutions, and products. It isn’t the deliverable, but it adds depth to how we present the deliverable.