EMC World 2008: Web 2.0 and Interactive Content Management

Thoughts on Day 3 will be coming later. Depending on my Internet access today, I may just do one big conference wrap-up later. It is always a strange day on Thursday as people start flying-out and more people are a little wiped out from the final party, though not as much this year, but that is another story. In the meantime, let’s see what Brian Quigley, Product Manager for the Interactive Content Group. The rest of the title is “What are the New Ways that Customers are Working with their Rich Media”.

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Social Media and Knowledge Management

Run for the hills! I just dragged the on again, off again, term of the year, Knowledge Management (KM). For those of you newer to the space, KM has made an appearance every few years and then been torn apart by end-users as the latest KM solution failed to live-up to its promise.

Well, KM is back, but under a disguise. Enterprise 2.0, using the Social Media on Web 2.0 in the business world, enables Knowledge Management. When I took my adventure through Chuck’s Journey, it was like a light bulb clicking on in my head. All of this Social Media tech solves some of the key issues that have plagued KM systems.

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Participating in the EMC Developer Network

Over the last few months, the EMC Developer Network has been starting the process of trying to build a community. They’ve recently added forums and are working at getting members of the Documentum community to not only write articles, but to comment upon them. Alan Zenreich, the main man behind the curtain at the Developer Network, is working to increase member involvement beyond just a few individuals.

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Defending Enterprise Content Management

So the other evening, I was out at a Web Content Mavens gathering, and someone asked me what I meant when I talked about ECM. This person had years of experience in Web Content Management and a few years working with a leading ECM provider before returning to their roots in WCM. His basic premise was that ECM was a marketing ploy cooked up by the vendors, analysts, and consultants out there and that there is no rational reason to force them all into one system.

This was, at the same time, one of the best, and most painful, conversations I have had in quite a while. On the one hand, it is good to have to occasional defend your convictions in order to make sure that they are still on solid ground. On the other hand, sometimes you want to hit your head into a wall when someone doesn’t get it. However, I can see why that opinion exists. The vendors and analysts are to blame.

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We Define ECM 2.0, Not the Clock

While I was taking some time off for Son 2.0, my friend Jed Cawthorne over the the UK wrote an interesting post on Enterprise 2.0 and ECM 2.0. He refers to a post by Billy Cripe at Oracle talking about what it will all be. Jed then sums up ECM 2.0 as:

Just making stuff look like the ‘consumer’ Web 2.0 apps workers are using at home. What ECM 2.0 will not be is the highly componentized, SOA and standards based dream of Laurence.

Jed sounds more resigned to that definition than excited. Personally, I think we only have to live with that definition if we choose to do so. This isn’t only my dream for ECM, this is one that has been shared by EMC multiple times, and other vendors are prepping, or have prepped, their platforms for ECM 2.0. So why do we have to settle?

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EMC’s Vision of ECM 2.0

I’ve previously posted on how D6 is laying the foundation for ECM 2.0 (E2), as well as some of the key features of that release. Before I start delving into some of those features in detail, I though I would go over what E2 is envisioned to be once it is delivered. Personally, this is a lot of marketing-speak, as is Web 2.0, but it shows a lot about the why in the future of Documentum.

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