EMC World 2008: Web 2.0 and Interactive Content Management

Thoughts on Day 3 will be coming later. Depending on my Internet access today, I may just do one big conference wrap-up later. It is always a strange day on Thursday as people start flying-out and more people are a little wiped out from the final party, though not as much this year, but that is another story. In the meantime, let’s see what Brian Quigley, Product Manager for the Interactive Content Group. The rest of the title is “What are the New Ways that Customers are Working with their Rich Media”.

  • The presentation seems to be acting on its own. Possessed even.
  • Web 2.0 “aims to enhance creativity, information sharing, and most notably, collaboration among users.” (Too much quoting of wikipedia)
    • Rich user experience
    • User participation: one of the most important aspects (Agreed. I like the collective intelligence aspect of it)
    • Dynamic content
    • Metadata
    • Openness
    • Freedom
    • Collective intelligence by way of user participation
  • More focus on Customer
    • Focus on introducing new brand experiences
    • Proliferation of creative content
  • Internal drivers for Web 2.0 concepts in the Enterprise (Enterprise 2.0)
    • Support virtual teams
    • connect thought leaders
    • RSS feeds
  • External drivers
    • Link partners and internal teams
    • Facilitate unstructured business processes
    • Promote self-service models
    • Allow partners/customers to help each other
    • Solicit feedback at all levels
    • Generate customer interest and loyalty
  • Enterprise 2.0 (was beginning to wonder)
    • Will we get constructive feedback, or just rants?
      • Liability incurred from external posters
      • Compliance issues of the information posted (is it a record?)
    • Moderated wikis mitigate risks and control the message
    • Things should be driven by company objectives
    • The appearance of openness is critical, even if not 100% open (I like this presentation. He is sharing the reality of meeting company objectives by controlling the external interactions)
  • Content Distribution Services is replacing Site Caching Services and will be bi-directional when desired. (This is important in order to capture the end-user content from the website and place it back in the repository for tracking, auditing, and compliance)
    • This information once collected can also be sent back to be thrown into a workflow and classified
  • Dynamic Delivery Services delivers XML to a Web Server Runtime that will render the XML as HTML based upon the user interactions
  • (Brian is refreshingly, brutally honest. He is now one of my favorite people. I wish there was time in this convention to talk to him more)
  • Recommendations can help identify and reinforce an organization’s objectives
    • “Most popular downloads” could be filtered on the user profile
  • Working on taking content collected on one web server and replicating it to other web servers
    • Discussion thread in US replicated to Asian server
    • Can have some review and approval before the stuff is replicated
  • Use Content Transformation Services to “normalize” the format and metadata
  • Tagging is taking prominence
    • In Web 2.0, the community decides what tags are best
    • in Enterprise 2.0, the organization needs to be able to prune some tags

Off to DFS Real World examples.


All information in this post was gathered from the presenters and presentation. It does not reflect my opinion unless clearly indicated (Italics in parenthesis). Any errors are most likely from my misunderstanding a statement or imperfectly recording the information. Updates to correct information are reflected in red, but will not be otherwise indicated.

All statements about the future of EMC products and strategy are subject to change due to a large variety of factors.