EMC and Mark Lewis’ Focus on Return on Information

In my previous post, I shared a copy of Mark Lewis’ CMA keynote presentation from EMC World 2009. It made me realize that I needed to crank out this post on EMC’s vision and Mark Lewis’ delivery of that vision. This is going to be a little devoid of facts for a couple of reasons.  One is that the raw facts are captured in the presentation, SlideShare and YouTube, and in my notes. The second is that no vision was delivered at EMC World!!!

The Missing Vision

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EMC World and Momentum

Love YouTube sometimes.  I cached videos in the browser yesterday so I could watch it while I sit in a Starbucks getting my morning kick of caffeine (and watching the falling snow).  The caching does tend to limit my desire to actually shutdown my laptop.  Silly Windows Update keeps pinging me to restart (as if on cue, I click on Restart Later and typing continues).

Which videos am I looking at???  The keynotes from Momentum 2008 in Prague. I have been making plans to attend EMC World in May and I was looking back to see any changes from the last EMC World to that Momentum.  More on EMC World later, but if you aren’t already making plans to attend, you need to get on the ball.

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Will the Real Mark Lewis Please Step Forward

I was reading the recent article by Alan Pelz-Sharpe over at CMS Watch titled High Stakes for Documentum. It makes a lot of interesting points regarding this year’s EMC World from the perspective of an outsider. I don’t want to discuss the conference any here, you can read all of my posts for my thoughts. I do want to address the comments from Alan in his article regarding Mark Lewis.

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Defending Enterprise Content Management

So the other evening, I was out at a Web Content Mavens gathering, and someone asked me what I meant when I talked about ECM. This person had years of experience in Web Content Management and a few years working with a leading ECM provider before returning to their roots in WCM. His basic premise was that ECM was a marketing ploy cooked up by the vendors, analysts, and consultants out there and that there is no rational reason to force them all into one system.

This was, at the same time, one of the best, and most painful, conversations I have had in quite a while. On the one hand, it is good to have to occasional defend your convictions in order to make sure that they are still on solid ground. On the other hand, sometimes you want to hit your head into a wall when someone doesn’t get it. However, I can see why that opinion exists. The vendors and analysts are to blame.

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EMC Making Some Moves

Taking a break from D6 to observe and rant about Documentum’s recent changes. They announced, buried in another press release, Thursday that Mark Lewis is taking over the Content Management and Archiving group and being presented with the title of President. I am mixed on this move as he replaces Mike DeCesare, one of the guys that helped Documentum grow. Of course, he was a sales guy, and Mark Lewis, the former head of Legato [Edit – 7 Sept 2007: He has been the Chief Development Officer and came from HP], is more technically savvy and may be a better choice to lead the CMA.

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