EMC World 2011: Momentum Keynote

Ladies and Gentlemen, the session we have been waiting for, the keynote. Will be interesting to hear what Rick Devenuti says. I already know he is a better presenter than Mark Lewis, but let’s focus on the content. Based upon what I heard from the European Momentum and saw at AIIM, it should be better.

This is just the notes. Analysis will follow later. Enjoy.

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The Unspoken CMS SaaS Dilemma

This is the last of my “drafty” posts that I’m shoving out. This one was a lot more evolved. I do want to say that this post was inspired by a chat I had with Andrew Chapman at a conference a few months ago. This is the first of at least two posts. No promises if/when the next one will surface.

Once more into the abyss…

There is a lot of attention being paid to the up-and-coming cloud-based Content Management providers. The reason why is obvious, Content Management offered as a SaaS offering has the potential to solve many of the problems faced by the system integrators of today. There is the problem is that they don’t have the features required today and their ability to add all of those features is limited by their SaaS nature.

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Splintering of the Content Management Market

Life was so easy 10 years ago in this market. Web Content Management was simply publishing unless you were one of those companies doing business online. Enterprise Content Management wasn’t a reality, but we thought it was just waiting for the blending of the core technical capabilities. When it came to selecting a technology, it was a simple matter of matching capabilities with requirements.

Today, Web Content Management is much more complicated. ECM is more “challenging” than we thought it would be to execute. When it comes to selecting solutions, the traditional vendors usually can check every box but it is slightly more complicated. Do you want open source? Do you want to be in the cloud? These questions are frequently asked by users. Those questions have re-segregated the Content Management market.

None of this is really new, but let’s look at the impact to the consulting world.

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Take a Break from ECM

I have been trying to shift the topic away from “Enterprise” Content Management for a while now. I’ve said that it isn’t something you can buy because it is a strategy. I’ve said that you don’t need a single Content Management System (CMS) platform to implement your strategy. I even gave a presentation at AIIM where I said that the tech gets in the way.

I just read a great post by Lane Severson on the term ECM and the ongoing debates. In some ways he wants to get rid of the term and completely remove it from the dialog. He essentially calls ECM a vestigial term that no longer serves a purpose but is still around.

Well, I’m done. I’m not debating the term any more. It is what it is. What people are missing isn’t that the term is invalid. The problem is that there is a gap between our ability to execute and the “ideal” of ECM.

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Launching the New Box, Progress Made One Step at a Time

imageSo a funny thing happened on my way to the West Coast this week, I was invited to a product launch at Box.net.  I’ve always been a fan of the concept of Content Management in the Cloud and the direction Box has taken in the Content Management space.

The established vendors are having to determine how to change both their business models and architecture before they more to the the cloud. Box is already there, they just need more features.

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Predictions of Pie for 2011

image Well, I’m doing it again, making predictions for the next year.  The sad thing is that I am even more cynical about making predictions this year than last.  That is why I wrote an article for CMS Wire on Trends for 2011.  I’m confident on trends but it is hard to determine if a trend will result in anything measureable.

Well, here we go.  A list of predictions, and things to watch, in 2011.

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