Life was so easy 10 years ago in this market. Web Content Management was simply publishing unless you were one of those companies doing business online. Enterprise Content Management wasn’t a reality, but we thought it was just waiting for the blending of the core technical capabilities. When it came to selecting a technology, it was a simple matter of matching capabilities with requirements.

Today, Web Content Management is much more complicated. ECM is more “challenging” than we thought it would be to execute. When it comes to selecting solutions, the traditional vendors usually can check every box but it is slightly more complicated. Do you want open source? Do you want to be in the cloud? These questions are frequently asked by users. Those questions have re-segregated the Content Management market.

None of this is really new, but let’s look at the impact to the consulting world.

Continue reading →