Was going to have a multi-rant post, but I’ve decided to slice and dice. I thought I would start with a warning for all the Content Management vendors.
Never discount the cloud guys. They are dangerous. Today they may just be file-sharing or basic document management but tomorrow they’ll be the de facto cloud content repository. As fast as you think you are moving, they are moving faster.
Those flying cloud monkeys have no problem throwing new features up there at a pace that will make your head spin just to see what sticks. They don’t need to make a profit today as they are working to make profit in the future. The source of that profit? Money that is now going to all the other content providers.
How do you beat them? Simple, fix your pricing structure to a metered/usage approach and move to a secure cloud, now. Older vendors know the market better, so if they get the architecture figured out fast enough, they can take the cloud monkeys down.
Oh, and fix that user interface and work on a mobile strategy. Both of these can be handled with agile development processes that you can use to match the cloud guys.
Yes, the cloud guys aren’t there yet, but they are driving a Veyron.