In my last post, I talked about my trip to Russia. I was there to speak during the opening session of the ECM Ecosystem conference being put on by the Russian edition of PC Week. I thought I would share the English version of my presentation , The Shift to Business Solutions, and some of the related discussion that occurred during the panels.
Picking a Trend
For my talk, I was asked to highlight trends in the industry. While I mentioned the obvious candidates (Social, Mobile, Analytics/Big Data, and Cloud) in my talk, I chose to focus on the continuing shift towards Business Solutions. While not as obviously sexy as the others, it is one that is making Content Management easier to manage and handle.
I also picked this one because this is a trend that every organization can benefit from immediately. It is a focus on how to implement and execute Content Management, not how the concept needs to evolve.
After spending the week there, I was sure that I had chosen wisely.