[Originally published on the TeraThink blog]

I attended the annual AIIM Conference recently in New Orleans. As expected, it was a great event with a lot of interesting presentations. I spent a lot of time talking to people, learning what they were doing, how they were achieving success, and hearing about what wasn’t working. I may also have had a beignet or two.

My chief interest was content analytics. There has been a lot of buzz in the industry regarding this capability and I wanted to learn how real it was among practitioners. It seems like a simple concept; Take the classification technology from eDiscovery tools and apply it at the front end of the business process. Instead of reacting, become proactive in analyzing and acting upon content.

I learned that it is going to take some pioneers to make this a reality.

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