What is Content?


A couple months back, Deane Barker wrote an article where he declared himself a Content Management Professional. This is a true statement by every definition of the term I have ever encountered. If that was all there was to it, this would be a boring post.

Deane then made the mistake of defining Content.

I can’t really fault Deane because I am going to make the same mistake in a few paragraphs. Everyone in the Content Profession eventually writes about the very nature of the work we are doing. Some do it to establish a reputation as a leader. Others do it in order to support a point.

I do it out of hope that by coming to some sort of agreement, we can better solve the Content problem.

Continue reading