ECM, Wanted Dead or Alive?

image One thing that I have been meaning to do is to dive back into the state of Enterprise Content Management (ECM) as a useful term and the challenges facing its use. I’ve also been meaning to draw attention to some of the excellent posts in the new AIIM Communities. I am going to try and address both deficiencies today to some degree.

Let’s start with ECM, because that has been the point of my career for over a decade now. When we last saw it, I was talking about its future and how it is moving to becoming Omnipresent Content Management (OCM). While the term “Universal” is also apt, Oracle already stole it.

Before we get into more detail, and leave Steve McQueen, the question really is, Where does that leave ECM?

Content Management vs. ECM

Okay, this is the finale that Peter Monks has been waiting on, and baiting me about, for quite some time. Let’s hash it out.

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The ECM Innovator’s Dilemma

So I promised an ECM specific follow-up to my book review on Christensen’s book The Innovator’s Dilemma.  There is a lot to talk about, so I’m not going to blather on with a long intro (though this sentence seems to be compounding the issue) and get right to it.

Or not…I have some disclaimers/notes:

  • Going to try and use as much of Chistensen’s terminlogy as possible.  This isn’t to say that he has a perfect model, or even 80% model, of what is happening.  It just helps to keep the terminology consistent during this particular post.
  • Every Content Management company is different and the observations will not apply universally.  Every company reacts differently.  That said, if I didn’t think that this applied to a large number of vendors, I would have targeted this post at particular vendors.

NOW we can get started.

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Content Management as a Commodity

SharePoint has the traditional ECM Generation CMS vendors trying to figure out what they can do to maintain their “leadership” in Content Management.  imageA lot are looking to Case Management, a long-time need, to provide a differentiating factor for growth.

Meanwhile, other, newer CMS vendors are working to build solutions in the cloud.  What they lack in functionality/scalability, they make up for in drive, vision, and price.  They also have a plan to match, and surpass in some cases, the capabilities of SharePoint and the big boys.

These two new challengers to the CMS throne are making basic Content Management available to the masses.  The traditional vendors don’t see profit in the commodity game.  We’ll explain why this is a problem for them in a bit…

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Looking Beyond Box’s Market-Speak

A few weeks ago, I wrote a post about Box.net.  In case you missed it, I basically called their term for their solution, which I refuse to use again, “market speak” and hype while implying much worse.

A week later, Aaron Levie, the CEO and cofounder of Box.net, was interviewed on Fierce Content Management.  Here he espoused a solid vision for Box’s hosted version of Content Management, though that term was heavily featured, again.

During all this, a very surprising thing thing happened, Aaron contacted me and asked if we could setup a time to chat so that I might better understand their vision.  I accepted his offer.  Our scheduled meshed today and I thought I would share.

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"Cloud Content Management" Hype

headdesk Every now and then, I read a post/article/tweet that makes me slam my head against the nearest hard surface.  The culprit this time was an article titled Cloud Content Management to Challenge ECM?

I saw the title and was intrigued.  I then read it and realized that the author had started falling for some market speak.  I quickly determined that the fault was not completely with the author.  Yes, they had fallen under the spell of some marketing and should have been strong enough to resist.  The real villian here? Box.

Remove the Cloud

Okay, lets think this through, logically.  First, let’s look at Box’s definition of Cloud Content Management.  When you look at it, you see them describing a SaaS offering.  More importantly, you are seeing them talk about the advantages of hosting it on the internet as opposed to your server room.

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