Looking Beyond Box’s Market-Speak

A few weeks ago, I wrote a post about Box.net.  In case you missed it, I basically called their term for their solution, which I refuse to use again, “market speak” and hype while implying much worse.

A week later, Aaron Levie, the CEO and cofounder of Box.net, was interviewed on Fierce Content Management.  Here he espoused a solid vision for Box’s hosted version of Content Management, though that term was heavily featured, again.

During all this, a very surprising thing thing happened, Aaron contacted me and asked if we could setup a time to chat so that I might better understand their vision.  I accepted his offer.  Our scheduled meshed today and I thought I would share.

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