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Defending Enterprise Content Management

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So the other evening, I was out at a Web Content Mavens gathering, and someone asked me what I meant when I talked about ECM. This person had years of experience in Web Content Management and a few years working with a leading ECM provider before returning to their roots in WCM. His basic premise was that ECM was a marketing ploy cooked up by the vendors, analysts, and consultants out there and that there is no rational reason to force them all into one system.

This was, at the same time, one of the best, and most painful, conversations I have had in quite a while. On the one hand, it is good to have to occasional defend your convictions in order to make sure that they are still on solid ground. On the other hand, sometimes you want to hit your head into a wall when someone doesn’t get it. However, I can see why that opinion exists. The vendors and analysts are to blame.

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The ECM Magic Quadrant

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[Updated 11/10/2008 in order to make Gartner, Inc. happier, or at least less angry.]

[Edit: See the newer The Magic Quadrant for Enterprise Content Management, 2008 write-up.]

The latest version [This is the now old 2007 version] came out a couple weeks ago. There has been, and will continue to be, some criticism of the Gartner, Inc. methodology. For now, let’s set it aside and look focus on what the report says. While it may not cover all the vendors, and may not define “leader” in the same manner as others, the information inside can still prove useful.

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