Cloud Computing

Looking Beyond Box’s Market-Speak

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A few weeks ago, I wrote a post about Box.net.  In case you missed it, I basically called their term for their solution, which I refuse to use again, “market speak” and hype while implying much worse.

A week later, Aaron Levie, the CEO and cofounder of Box.net, was interviewed on Fierce Content Management.  Here he espoused a solid vision for Box’s hosted version of Content Management, though that term was heavily featured, again.

During all this, a very surprising thing thing happened, Aaron contacted me and asked if we could setup a time to chat so that I might better understand their vision.  I accepted his offer.  Our scheduled meshed today and I thought I would share.

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"Cloud Content Management" Hype

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headdesk Every now and then, I read a post/article/tweet that makes me slam my head against the nearest hard surface.  The culprit this time was an article titled Cloud Content Management to Challenge ECM?

I saw the title and was intrigued.  I then read it and realized that the author had started falling for some market speak.  I quickly determined that the fault was not completely with the author.  Yes, they had fallen under the spell of some marketing and should have been strong enough to resist.  The real villian here? Box.

Remove the Cloud

Okay, lets think this through, logically.  First, let’s look at Box’s definition of Cloud Content Management.  When you look at it, you see them describing a SaaS offering.  More importantly, you are seeing them talk about the advantages of hosting it on the internet as opposed to your server room.

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Top Predictions For 2010

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Everyone seems to be making a looking back post and/or a predictions post.  I thought I would throw one against the wall and see if it stuck.

Enjoy…

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EMC Opens Their Eyes and Has a Vision

Went to the EMC Federal Forum yesterday here in Washington, DC.  I enjoy this event, if for no other reason than it is one of the few times a year that EMC people actually come to my town.  They’ve realized that it is easier to just talk to me than to try and avoid me, so it is now a truly fun and informative event.

The value of the breakouts were a mixed bag.  Many were similar to sessions from EMC World, which is perfect for this event as many users in the Federal Government could not make the trip to Orlando.  I did attend EMC World, so a lot of things weren’t exactly new.  I did Tweet some updates, and you can search #emcff for more tweets.  I decided to blog the keynote as it was focused on the EMC Strategy and Vision.

As you may recall, Vision was a problem at EMC World this year.  No Vision was really presented.  It was a nice description of things now, but Vision was lacking.  Rick Devenuti, the Sr. VP and COO of the CMA Division, has been tasked with sharing the “Vision” at this event.

I’m typed some notes as Rick talked and I have provided those at the bottom of the post.  Due to the content of the keynote, I’m providing a summary as well.  Keep in mind that this was a U.S. Federal Forum, so that market was the focus.

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