Pointing AIIM in the Right Direction

Jack's compass from Pirates in the CaribbeanThere are a lot of posts flying around about what information professionals need from an association. My discussion on too many associations seems to have struck a nerve and gotten people thinking. Before I dive into details regarding AIIM, I want to share these posts.

I’m not going to reference the posts moving forward but know that they have, to varying degrees, influenced this post. That said, I had a lot of thoughts on this topic already rattling around in my head. Many of the thoughts below have been shared with other previously as well to test them out.

There are two ways I can share my thoughts. I could rant and rave about everything AIIM is specifically doing wrong. It would get a lot of hits, generate a lot of discussion, and upset the very people who need to read this.

Or…

I can simply dive into what AIIM needs to do going forward. The past is written. The present is malleable. The future is fluid. It is the future that I wish to influence by helping form the present.

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The Cloud’s True Advantage is Bringing Focus to Solving Problems

Looking at the Loudoun Heights from the Maryland Heights near Harper's FerryI’ve been talking cloud for years. Most of it was focused on simply removing unnecessary complexity from the world of IT and content management. Why setup servers, create networks, manage databases, or any other tedious, redundant, and valueless tasks?

When I say valueless, I am referring to the fact that managing a database does not bring any differentiating value to your organization. The value comes from the analysis of that data or through the leveraging the data to deliver better, more efficient, products and services to your client-base.

That still isn’t the greatest benefit or the cloud. Too many project spend a lot of time focused on sizing, performance, system compatibilities, and other technical details. That time would be better spent on designing and delivering the ideal solution to the client.

By moving to the cloud, those discussions are taken off of the table. Those conversations don’t exist. The higher up the cloud stack you move (IaaS => PaaS => SaaS), the more conversations focus upon how to better meet the needs of the organization.

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