This morning, over my morning coffee, I came across Lubor Ptacek’s thoughts on the End of the Partner Ecosystem. I started reading the article as a skeptic and I finished reading it confident in my disagreement. I quickly decided that I needed to take the time to refute Lubor’s points in a post rather than through Twitter.
Before I could find some time to write this post, Cheryl McKinnon tweeted that the Difference is that new [partner] ecosystem is developer/API driven, not sales driven. I think that observation, while accurate, only tells part of the story.
Before diving into that, let’s discuss what Lubor got right.