Deeper Into Associations, Pie at AUDC


This week, or at least for half of the week, I am at the Avectra User and Developer Conference (AUDC) in Orlando this year. Avectra is the platform that AIIM chose as our core Association Management Software (AMS) platform. As the Chief Information Officer (CIO) of AIIM, I pretty much need to make Avectra my priority. Everything works off of it.

I have no idea how I’ll share my experience between twitter and here at the Word. This is my first time so I’m not sure how the muse will possess me. Regardless of the outcome, I wanted to let everyone understand what I’m doing.

In case I decide to publish raw notes, I wanted to share this disclaimer for those that are unfamiliar with my style. Enjoy.

All information in this post was gathered from the presenters and presentation. It does not reflect my opinion unless clearly indicated (Italics in parenthesis). Any errors are most likely from my misunderstanding a statement or imperfectly recording the information. Updates to correct information are reflected in red, but will not be otherwise indicated.

All statements about the future of Avectra products and strategy are subject to change at any time due to a large variety of factors.

AIIM, Associations, and My Career


2012-08-13 20.13.51I recently renewed my paid membership in AIIM, the Global Association for Information Professionals, for whom I am also the Chief Information Officer. I have been a member of AIIM in some form going back to 2003. To the right is my 2003 welcome letter from John Mancini that I stumbled upon just the other day.

I’ve also been a member of the Association of Computing Machinery (ACM) since 1998. This is a Computer Science based association. I interacted with them back in college but joined them years later because I liked their programs and I had the money to join.

The reason I bring this up is because Lane Severson asked me an important question when I tweeted that I had re-upped my AIIM membership. His question, You gonna expense that?

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You are Marketing, not Sales


I was trying to catch-up on some of my reading the other day when I came across this article from ASEA (American Society of Association Executives) talking about how We’re All in Sales Now. The article covers the changing roles of the Association staffer and how everyone is now a sales person.

Except we’re not.

We are all marketing. This may seem like a subtle difference, but it is a critical one that needs to be made. The end-game and objectives are different. They need to be measured differently.

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You Can’t Sell a Platform to Users


imageBeen working on building a new, solid, backbone for AIIM’s information since I joined as CIO. We finally reached the stage for detailed demos last week. While extremely time consuming, it was also extremely educational.

One of the things I hadn’t expected to be so obvious is the right and wrong way to demonstrate a solution built upon a platform. In fact, the dichotomy was so severe that almost every person not giving the demo commented upon it.

I thought I would share the two approaches that we witnessed and then relate it back to the Content Management industry of the last 10+ years. Before I get into that, I’ll provide some context in the form of the project background.

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