Back in August, I had the privilege of hearing Scott Berkun speak. If you don’t know who he is, you should. He regularly shares nuggets of wisdom that reveal a man that not only seeks to learn from research and experience, but can also merge the two into solid advice.
When I saw him speak at the DC User Experience Professionals Association meeting, he was talking about his book Mindfire. He was giving out free copies to those that participated in the presentation/discussion. When I “earned” my book, I traded for The Myths of Innovation. An earlier book of his, it is one that gets to the root of why I listen to Scott Berkun.
Enough prelude, let’s talk about the book.