Book Review: The Myths of Innovation

berkun-myths-210x315Back in August, I had the privilege of hearing Scott Berkun speak. If you don’t know who he is, you should. He regularly shares nuggets of wisdom that reveal a man that not only seeks to learn from research and experience, but can also merge the two into solid advice.

When I saw him speak at the DC User Experience Professionals Association meeting, he was talking about his book Mindfire. He was giving out free copies to those that participated in the presentation/discussion. When I “earned” my book, I traded for The Myths of Innovation. An earlier book of his, it is one that gets to the root of why I listen to Scott Berkun.

Enough prelude, let’s talk about the book.

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A Night with Scott Berkun

imageEarlier this week, I attended an event hosted by the DC chapter of the User Experience Professionals Association. I’ll admit that user experience has always been something someone else was in charge of on my projects. Even at AIIM, I manage to have someone on staff who knows it well enough to keep tabs on it.

When my web designer told me that Scott Berkun was speaking at the next meeting, I jumped at the opportunity. I’ve been a fan, since I started following him during his Confessions of a Public Speaker days. I never read the book due to time (still in my future plans), but I enjoyed his insights on his blog.

One of the things that I’ve always liked about Scott is that I agree with almost everything he says. Here was a person spouting the things I have strived to follow in my career and people were listening. The difference?

Scott can explain it MUCH better than I can.

Really, that is the biggest difference. I can talk to someone, give them advice, and they’ll understand it, but that is interactive. Scott can get it into a short post where anyone can grasp the concept.

Where I take 600 words, Scott can explain things in 200. Where people may come away from my post without fully understanding the point I was trying to make, Scott’s point are clear and concise.

That skill is invaluable and that skill was also on display that evening.

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