Month: March 2011

Changes at info360, Yee Olde AIIM Conference

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I have traditional gone to the annual AIIM conference, info360, in order to quiz/grill/annoy the vendors and network with people. The presentations were always secondary. After all, how many times can you see a presentation on the ROI of an invoice processing system?image

The last two years, I was there evangelizing CMIS to the community, but I basically skipped most of the sessions because they were the same thing as past years. Oh, Real Story Group was always there offering some honest insights, but most of the information the present you can get just by following them throughout the year (which you ought to be doing).

This year was different. The first difference was I was presenting something that clearly wasn’t a case study or CMIS. What made it better was that mine wasn’t the only presentation that was different. There were tracks on Mobile, Cloud, and Social Media. You couldn’t escape those terms this year but in previous years they weren’t barely present.

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Looking to the Future of Content Management

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Last week, I had the privilege of presenting at the info360 Conference. My topic was The Future of Content Management, with the cheesy tagline of Cloudy with a Chance of Innovation. [I’m going to ramble a bit, the the slides are below].

This presentation was originally conceived when I was tired of not seeing a solid keynote/vision for the Content Management industry. The Web folk have a vision, even if they can’t agree upon a name for that vision. Wanting one, I wrote An ECM Keynote for 2010 last summer. I took that post and presented, Revisiting “Enterprise” Content Management in a 2.0 World at Gilbane this past fall. My presentation at AIIM was an updated version of that presentation.

What changed? A realization that began when I updated the presentation and crystallized at the conference. The thought was inspired by, of all people, Andrew Chapman and his posts on ECM as a Commodity. The question he asks is this…

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Using a Platform for an ECM Strategy

As I covered in my last post, Implementing an ECM Strategy without a Platform, you don’t need an Enterprise CMS Platform to implement a successful Enterprise Content Management Strategy. That doesn’t mean that you can’t use one or that using one would be the wrong approach. Just like there is no one-size-fits-all CMS, there is no single way to define and implement an ECM Strategy.

I am going to look at this in two stages. The first is going to focus on the purpose of and foundation for an Enterprise CMS Platform. The second is going to look at what capabilities a CMS needs in order to be a Platform.

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Implementing an ECM Strategy without a Platform

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It has been stated here at the Word, and elsewhere, that Enterprise Content Management (ECM) is a strategy. You can’t buy Enterprise Content Management. You can buy products that support an ECM Strategy, but without a blueprint, it is just a bunch of stuff.

Semantics aside, do you need a central Content Management System (CMS) to serve as the basis for implementing the strategy? This is a subtle way of asking if I need to buy a big honkin’ CMS which just happens to be marketed as ECM. I prefer to call those products Enterprise CMS Platforms. The term ECM Platform is so 2010.

The thing is, you don’t need an Enterprise CMS Platform to implement an ECM Strategy. Heck, you can do it with what you have now.

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Throwing ECM Terminology Around Like Candy

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image Been a while since I posted anything. Having a new kid will do that to a person. I read an article last week that all but set me off. Luckily I didn’t have time to write it because I am going to be biting the hands that feed me, or at least ones that have been nice to me.

The article in question was published on CMSWire. When I saw the title, The Future of ECM: Looking Less and Less like SharePoint?, I was very interested. Then I started reading and nearly died.

SharePoint as “Traditional” ECM

First off, I’m going to state that SharePoint can readily be used as a Content Management System. When I compare SharePoint’s capabilities with features that I documented when I wasn’t thinking about SharePoint, it fairs well.

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