Lessons in Product Marketing, ECM Style

Last week I went to the Drug Information Association’s conference on Electronic Document Management (DIA EDM). I was there to get my feet wet again in the pharmaceutical industry.  I wanted to see what had changed and how things had evolved.

I learned a few things.  The first was that the drivers are basically the same in the industry as they were a few years back.  I’m still digesting the material on the conference, and there should be more on what I learned later.  The most important thing that I learned wasn’t about Clinical Research Organizations or any other of the latest trends in managing electronic submissions.

It was in marketing.

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