Last week I went to the Drug Information Association’s conference on Electronic Document Management (DIA EDM). I was there to get my feet wet again in the pharmaceutical industry. I wanted to see what had changed and how things had evolved.
I learned a few things. The first was that the drivers are basically the same in the industry as they were a few years back. I’m still digesting the material on the conference, and there should be more on what I learned later. The most important thing that I learned wasn’t about Clinical Research Organizations or any other of the latest trends in managing electronic submissions.
It was in marketing.