Ethics. In the consulting business, the perception of your level of ethics can break you. I haven’t seen a lot people gain work because of their perceived ethics, but I have seen several lose work. We all like to assume that the person across the table, phone, or email will act in a fair and ethical manner. The more “real” the social interaction, the stronger the assumption.
Well, recently it appears EMC has been checking on the usage of Documentum in some clients. Specifically, they have been conducting audits to check that licensing agreements are being followed. This revelation just screams for comment on the event and the underlying culture.