Last month I wrote a post on how we need to end sexism in the tech industry. Then a week ago, there was a shooting in LA and twitter erupted in protest over the sexism and misogyny that is pervasive in our society. If you have missed the #YesAllWomen tag, then you need to go read it now.
There were stories from women throughout society. It wasn’t the stories of violence that struck me, but the stories of abuse and harassment that take place ALL THE TIME.
That is my city. That is someone I haven’t met sharing their concerns about traveling on public transportation. It wasn’t the only story about the Metro. It is ignorant to assume that this hasn’t happened to co-workers, friends, family, and loved ones. To drive that point home for me, friends and family shared stories on the hashtag as well.
An Equal and Safe Society
There was an image shared that makes an excellent point about the challenge we are facing.
The point is clear and important. This is about us as society treating all women equally because they are HUMAN BEINGS. Everyone deserves to be treated with respect and feel safe, regardless of their gender, race, or beliefs.
Of course, this misses on a point from basic marketing, making a connection with your target audience. In this case, men.
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