Does anyone else think that services companies claiming to be product companies is weird? Seems like a rather difficult pivot to execute.
I agreed that it was a difficult pivot but that it wasn’t weird. In fact, I did it once. Ten years ago, when I was with Infodata System, I transitioned from a consultant to a Product Manager for about two years. My team took the results of a consulting engagement and created the AnnoDoc product. It was an annotation tool, similar to the current Documentum PDF Annotation tool, but with less overhead.
Why did we do it? How did we do it? Why were we successful? Let’s dive in and look.