We all love new things. Once the Internet was new and it was fun. We were learning all sorts of things. We had no idea of the potential. I thought, incorrectly, that the Web would become a giant library of linked information (similar to the “semantic” web) but that was it. I underestimated the innovation to come.
Then came eCommerce followed by Web 2.0. Both were innovations as we went from Informational to Transactional and finally to Conversational versions of the Web. Web 2.0 definitely changed how we use the Internet and has provided a means for so many people, like my old relatives, to become regular Internet users.
And Now Comes…
Web 3.0!?! GET A GRIP! You can say it will be, or is, the semantic web, but until the semantic web is everywhere, it isn’t a new version of the Web, it is, at best, a new technology. So was Flash and Cascading Style Sheets. They weren’t new generations of the web.
Chill out. The masses will tell us when Web 3.0 is here.
How will they tell us? Simple, they will all be using it and ignoring the outdated, pure Web 2.0 stuff. Heck, for it to be truly Web 3.0, I expect it will have many capabilities of Web 2.0. We won’t know it what it is until it has become widespread.
It MAY be the semantic web, but I would bet against it. For one, creating content for the semantic web is more work than many people want to undertake. Some argue, including myself, that it will take smart content analytics to create the necessary layer of tags and metadata to create the semantic web. Of course, when technology matures, we can just use it to analyze things live, without all that semantic infrastructure.
Even if the semantic web becomes pervasive, I’m not sure it raises to be the level of a new generation or revolution. It took 15 years to get through 1 generation of the Web. Take a step back and breathe.
As for some visions of Web 4.0, give me a break. This technology is currently just as likely to be Web 3.0 as the semantic web. Heck, maybe even more likely. I don’t care how cool the technology is, it isn’t the next generation of the Web until people are actually aware of it, not to mention using it.
All you marketing people need to go away and write that book you thought about when you were younger and still had dreams of your own. Stop trying to label things to look like you are ahead of the curve. Settle down and just innovate. Everyone will tell you when you have revolutionized the Internet.
Note: I know a like a bunch of marketing people and some of them are quite good at doing their job. They manage to do it without filling the world with ridiculous terms.