Month: June 2011

Oracle Buys FatWire, Now What?

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If you missed it, Oracle bought FatWire yesterday. Whether or not this was a shock depends on who you ask. In fact, I suspect that the tension of the sale has been rippling though events for several months.

This acquisition raises several questions, such as, does anyone care, that is, outside of the FatWire install base and those competing against FatWire? I think it matters. Not because of the actual purchase, but because of what Oracle does with FatWire. That will show us volumes about their long-term Content Management strategy.

Before proceeding into my world of hypotheticals, you should read Real Story Group’s collection of thoughts on the deal.

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Creating Thought Leadership

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Every company, to some degree, wants to be considered a thought leader in their industry. Vendors want to drive new sales and reassure their install base. Consultants/analysts want to have potential clients knocking on their doors for answers. The final side of the triangle, Buyers, they want their competitors to follow them and attract talent to work for them.

(Note that roles shift from market to market. Nuxeo is a vendor in the Content Management market but a Buyer in the ERP market.)

The importance varies, but it is a goal that any company wanting to be a leader in their industry wants to achieve. It isn’t easy. If it was easy, everyone would be doing it. So the question is, how do you do it?

Taking the software market as my example, given my experience there, I am going to explore the process.

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The Allure of Selling Product over Services

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imageA few weeks ago, Peter Monks asked the twitterverse the following question:

Does anyone else think that services companies claiming to be product companies is weird? Seems like a rather difficult pivot to execute.

I agreed that it was a difficult pivot but that it wasn’t weird. In fact, I did it once. Ten years ago, when I was with Infodata System, I transitioned from a consultant to a Product Manager for about two years. My team took the results of a consulting engagement and created the AnnoDoc product. It was an annotation tool, similar to the current Documentum PDF Annotation tool, but with less overhead.

Why did we do it? How did we do it? Why were we successful? Let’s dive in and look.

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Popularity in Leadership

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image Had a really strange day today. Lot’s of thought on strategy at work, a series of striking events, participation in #LeadershipChat, and finally an album that took me back to a reflective time in my life.

During #LeadershipChat, Lou Imbriano said True leaders have little concern with popularity ~ which leads to credibility. This lead to a mini-debate that was partly brought about by trying to make things black-and-white and the fact that we were communicating 140 characters at a time.

One key distinction is that there are two aspects of leadership that are impacted by popularity, the leaders and the decisions they make.

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