Been doing some thinking and I’ve decided that my blog is worthless. I have been talking about things that I’ve covered before and things that practitioners in the industry pretty much take as a given. I occasionally manage to string things together in a new way, but very little is truly new at this point.
The reason why is fairly simple. As an industry, we are facing the same technical challenges that we faced when I started this blog. There are still no vendors that can readily solve those challenges today. There is a lot of promise out there, but promise isn’t something that I can take and implement for clients.
So what is the point of talking about all of this?
Making Things Change
The real problem is that most of my readers are experienced in the ways of Content Management. The number of people from client organizations reading my blog is small in proportion. Many of those are people that I’ve met in real life or are Documentum folk. When I look at the attendees at my conference presentations, I see that same breakdown.
The thing is that the people with the actual power to change things in the industry are vendors. Until some of them develop the needed technology, we are stuck in a rut. What will make the vendors change? Customers.
Customers have the real power. They can force vendors to change by giving feedback to vendors and voting with their money. Who do customers listen to these days? Other customers and analysts, when they have time to listen.
Usually, customers are busy solving their problems. They typically research the direction the industry is taking when they are looking to make an investment. They rarely become active long-term advocates for future change, though there are exceptions.
If I want to effect change in this industry, what options does that leave me? I think that Lane Severson actually captured my mood in a video, though it should be noted that my kids do not eat Fruit Loops.
So Now What?
I’m in consulting. My job is to solve problems for my clients. While I specialize in Content Management, I am really solving any number of business problems that happen to have content involved. I do occasionally help some clients with an ECM strategy, but usually that effort it put aside to focus on specific business problems. The goal is always there, but usually it is secondary.
I started this blog first to rant about Documentum, specifically against the first Momentum that was absorbed into EMC World. Then I started ranting about the industry as a whole. Now…I’m ditching all the theory/industry stuff. Still going to occasionally talk about the future, but I’m going to put it in the perspective of what is happening in the real world. Omnipresent Content Management is still the goal, but at this point, you either get it or you don’t. If you don’t, then if one of my previously written posts doesn’t explain it to you, then you are unlikely to get it at this time.
So what will I blog about? Oh, I’m sure I’ll think of something. Most of it will be a little less theoretical and more about dealing with things today. Don’t get me wrong, I’ll still rant when someone goes WAY off course, but it needs to be massive, public, and not some random set of tweets.
Meanwhile, until I am in a position to solve the problems holding the industry back, I’m going to just work to solve people’s problems.