Content Management Step One, Capture that Information


A Cinnabon treatThere were a lot of disagreements on my view that Box or Dropbox will be a leader in Content Management in five years. Some were willing to concede that in the Small and Medium Business (SMB) market it might be the case but not in larger Enterprises. To anyone relying on that argument, I suggest refreshing yourself on how disruptive technologies attack a market.

I want to take a moment to explain why one of them WILL be a player in the market. It all comes down to one simple point, they capture content.

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Box v Dropbox v Everyone


While I was at Alfresco, I made a point of ignoring the competition. I always believe that if you can’t win without saying something negative, don’t bother. On the flip side, I didn’t want to draw extra attention to the competition.

Don’t have any of those issues now.

Even though I was quiet, new things still happened. Recently both Box and Dropbox have been making some announcements. While I am not going to go into the details, plenty of people have done that already, I’m going to talk about why any of it matters.

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Why Choosing Content Management is Becoming More Critical


Waiting for GodotI have recently been talking in my presentations about organizations opting to do nothing about their Content problem. When looking at the prospect of rolling out a new Content Management System (CMS), it is a valid option. There is only one issue with that choice.

Each year, choosing to do nothing becomes a worse option.

Let’s take a moment to discuss why doing nothing is riskier now than it was in the past.

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Talking Business Solutions in Russia


In my last post, I talked about my trip to Russia. I was there to speak during the opening session of the ECM Ecosystem conference being put on by the Russian edition of PC Week. I thought I would share the English version of my presentation , The Shift to Business Solutions, and some of the related discussion that occurred during the panels.

Picking a Trend

For my talk, I was asked to highlight trends in the industry. While I mentioned the obvious candidates (Social, Mobile, Analytics/Big Data, and Cloud) in my talk, I chose to focus on the continuing shift towards Business Solutions. While not as obviously sexy as the others, it is one that is making Content Management easier to manage and handle.

I also picked this one because this is a trend that every organization can benefit from immediately. It is a focus on how to implement and execute Content Management, not how the concept needs to evolve.

After spending the week there, I was sure that I had chosen wisely.

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Content Management in Russia, Same Challenges, Different Language


St Basil'sIf you were watching my twitter feed last week, you likely deduced that I spent the week in Russia, specifically Moscow. I was there to participate in the ECM Ecosystem conference being put on by the Russian edition of PC Week.

Before I arrived in Russia, I would have been hard pressed to explain how the Russian market differed from the market in the U.S. and Western Europe. After my visit, one thing is very clear.

They are almost exactly the same.

This isn’t to say that there are not differences. Every country has specific challenges. While I was in Moscow, I spent a lot of time talking to organizations how they could be more successful managing their content. What was most striking was that while I was in the middle of some of these conversations, I realized that I had participated in the same conversations in Chicago, London, Barcelona, and many other cities.

Prior to heading to Russia, PC Week had asked me some interview questions. The published version can be found, in Russian, online. I am going to take one of the questions and expand on my answer now that I have seen the Russian market first hand.

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Document Management versus Content Management


Things used to be simple. In the 90s, I delivered Document Management solutions. They were simple, straightforward, and they worked. With the start of the new millennium, I started delivering Enterprise Content Management (ECM) solutions. The difference was that we were supposed to be handling content that weren’t documents. This included pictures, videos, and web pages.

Except that I wasn’t often doing that.

Sure, I delivered a few Digital Asset Management (DAM) systems and created some websites and portals. When you got down to it, I spent most of my time delivering slightly more evolved Document Management solutions with some process thrown in to spice things up.

Forget “Enterprise”. It was always solutions solving specific business problems, at least on the successfully projects. At best, I was simply delivering Content Management, not ECM.

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Strategy Versus Tactics in Content Management


One of the things I REALLY like about my job is the chance to talk to clients, prospects, and people throughout the industry. Nothing helps you learn a technology or vertical like a project, but nothing helps you keep a broader perspective than talking to a wide array of people.

Last month I visited two such companies that were taking different approaches to the same situation. While both approaches have benefits, I began to ask myself…

Which is the best approach?

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2013: Waiting for the Culmination of Everything


New Picture (2)In 2013, one trend that I had been watching for years finally culminated in the next stage. I got a position with Alfresco that will allow me to make a difference in the future of the industry. While it took longer than I thought it would, the future arrived.

In looking at my Predictions for 2013, I didn’t do well…at all. If it wasn’t for a slam-dunk prediction, I would have failed to even be half right.

Let’s see how poorly I did.

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The Changing World of the Content Professional


I wrote last month about the Next Generation Content Professional. That post was directly inspired by the presentation I was giving at the 2013 Alfresco Summit in Barcelona. My talk, along with all the Summit sessions, are now available for viewing.

In addition to all the normal breakout sessions, the Summit Keynotes are also available for your enjoyment. The keynotes include talks from our CEO Doug Dennerline, Andrew McAfee on Big Data’s Three Questions, Jimmy Wales talking about A Wiki Future, and Simon Wardley explaining the new reality of Situation Normal, Everything Must Change. There are several others that I encourage you to check out.

Finally, I wanted to share links for my panels on Running a Successful Content Management Project. I moderated one in Barcelona and again in Boston, but with two different panels. The participants were all business users, so the advice would apply to a project using ANY Content Management software. I greatly enjoyed the panels because it was a chance for me to learn more about how organizations are using Alfresco. Each panel was different, so if you enjoy one, you will enjoy them both.

Why We Don’t Have an Enterprise Data Management Problem


Finally pulling out the analogy to end all analogies in the argument of whether or not Enterprise Content Management is dead or alive. Honestly, it never existed and we need to focus on Content Services. Dan Antion, an AIIM Board Member, disagrees with me. While I never let someone disagreeing with me slow me down, Dan is a smart guy and a friend. When he feels that ECM is alive and real, I pay attention.

I have one question for Dan. How is his Enterprise Data Management system working out?

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