If you were watching my twitter feed last week, you likely deduced that I spent the week in Russia, specifically Moscow. I was there to participate in the ECM Ecosystem conference being put on by the Russian edition of PC Week.
Before I arrived in Russia, I would have been hard pressed to explain how the Russian market differed from the market in the U.S. and Western Europe. After my visit, one thing is very clear.
They are almost exactly the same.
This isn’t to say that there are not differences. Every country has specific challenges. While I was in Moscow, I spent a lot of time talking to organizations how they could be more successful managing their content. What was most striking was that while I was in the middle of some of these conversations, I realized that I had participated in the same conversations in Chicago, London, Barcelona, and many other cities.
Prior to heading to Russia, PC Week had asked me some interview questions. The published version can be found, in Russian, online. I am going to take one of the questions and expand on my answer now that I have seen the Russian market first hand.