Moving from Expert to Evangelist and Back


Clarence the AngelIt has been an interesting few years. As I approach the 7th anniversary of this blog, I was prodded to look at my journey by Gina Minks. She wrote a post about how to take advantage of experts and evangelists without them turning into obnoxious tools. (Her words were not as kind) She was asking as much as sharing.

This is a tough one. As you become recognized as an expert, it is a little intoxicating. You want to keep the recognition while still maintaining the credibility that got you there. Opportunities come along and you have to decide which ones will let you keep your soul and which ones will require you to cross that line that Gina was warning about.

Let’s start with my journey as a point of reference.

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Six Years of Pie


You may not know it looking at my last two months of activity, or lack of it, but I’ve been writing, tweeting, and generally being loudly opinionated for the past six years. What started as just a way to vent my opinion over the direction of EMC/Documentum has become a platform for trying to push for change in the industry.

Thing is, the change is here. This June I’m going to pull my best Howard Beale and I’m going lay out why things are changing and why we can’t act as if it isn’t or that we have control.

But before all that, let’s review what has come before.

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Box, Syncplicity, and EMC


imageThis post has been a long time coming but it really took me a while to come to grips with all the implications of the Synplicity acquisition, and there are many. (Plus there is this whole day-job thing with AIIM). There are really three angles to take when looking at the acquisition.

  1. What this does for EMC’s Content Management cloud strategy?
  2. What this means for EMC’s technology stack?
  3. The impact on the nascent cloud-based Content Management space?

Without further adieu, let’s dive in and see what we can figure out.

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Documentum, Not Going Away Without a Fight


imageAs I fly back from EMC World, I am left pondering the future of EMC in the Content Management space. This is a space that is undergoing an overhaul. There is a surge of innovation which we haven’t seen since the nineties. The cloud is becoming a more important part of the equation for organizations and those vendors that don’t evolve to fit the new demands aren’t going to be relevant in four years.

To be honest, I fully expect only one of the established leaders (EMC, IBM, Oracle, and Open Text) to make it. Microsoft might make it two with their Office365 offering but there is the separate concern that SharePoint will collapse under its own weight after two more releases.

Seemingly aware of all this, last year at EMC World, Rick Devenuti announced during the Momentum keynote a new strategy for Documentum. Based around the concept of the New User, the idea was to support the transition to Bring Your Own Device (BYOD) reality hitting many organizations through new clients, new deployment methodologies, and even new architectures.

This year had more of the same. It what was more of a report card than any major news, aside from the Synplicity announcement. So I’m going to give out grades for the execution of the strategy. Here are the ratings:

  • Above Expectations: The information presented exceeded the expectations set a year ago and the realities of the evolving marketplace.
  • Satisfactory: Pretty much on course as per last year. Given the realities of software development, especially for systems as complex as Content Management. This is still a good rating because expectations were set pretty high.
  • Unsatisfactory: A fallback or failure to met expectations. Cut functionality or significantly changed timelines are reasons that this would be awarded.

Keep in mind that even with good scores, determining whether or not any of this is going to be delivered in time to meet the needs of the market is a function of all vendors in the space as a whole. EMC can’t control what the other vendors do over the next year. They can try to shape the discussion of the market but there is no guarantee that they will be successful.

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