Keep Your Data in Shape


Congratulations! You are finally tracking the effectiveness of your content and are starting to gain real insights into how people interact with you on your website, social media outlets, and across all of your digital efforts. The data is really starting to pour in, revealing trends that are helping you plan for the next step of your evolving marketing strategy.

As the data piles up, you may start to notice little things. Reports are taking longer to run. Your IT staff is spending more time on performance tuning. You realize that determining the ideal audience for a campaign is requiring as many exclusions as inclusions. Meanwhile, your email bounce-back rate and unsubscribe requests continue to climb.

What is happening is info-glut. Over time, the data piles up and a growing percentage becomes inaccurate, unreliable, or both. While a simple answer is to throw a little more power at the problem and adjust expectations, there are questions that are begging to be asked.

  • Do we care who downloaded a whitepaper three years ago?
  • Is it still relevant that someone visited the site actively nine months ago and then disappeared?
  • How accurate is all that personal information that has been collecting since tracking was started?
  • When you move to a new system, how much of the data do you transform and bring over?

This is where a little Information Governance can streamline your activities from the beginning. Like you would when applying the Principles of Holistic Information Governance to content, you need to assess the data, determine its useful life, and plan accordingly.

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A Release Note For Legacy Systems


I’ve often said that older systems haven’t innovated as much as they should have the past decade. Sure, the systems change and evolve, but have they really improved? Here is a quick look at what just about every release made in the last 10 years could have looked like.

imageAnnouncing SuperOld CMS 8.5!

We are proud to announce our newest version of SuperOld CMS. Right off, you will be impressed with the bigger version number which means more goodness for you.

For this release we listened to you and heard your concerns. In version 7.5 we placed our new critical features in a menu that our customers said was too hard to find. Now that you have had three years to learn exactly how to use those features, we have moved them to a more intuitive location. You won’t believe how easy it is to use now once you break three years of ingrained behavior!

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Why Choosing Content Management is Becoming More Critical


Waiting for GodotI have recently been talking in my presentations about organizations opting to do nothing about their Content problem. When looking at the prospect of rolling out a new Content Management System (CMS), it is a valid option. There is only one issue with that choice.

Each year, choosing to do nothing becomes a worse option.

Let’s take a moment to discuss why doing nothing is riskier now than it was in the past.

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Talking Business Solutions in Russia


In my last post, I talked about my trip to Russia. I was there to speak during the opening session of the ECM Ecosystem conference being put on by the Russian edition of PC Week. I thought I would share the English version of my presentation , The Shift to Business Solutions, and some of the related discussion that occurred during the panels.

Picking a Trend

For my talk, I was asked to highlight trends in the industry. While I mentioned the obvious candidates (Social, Mobile, Analytics/Big Data, and Cloud) in my talk, I chose to focus on the continuing shift towards Business Solutions. While not as obviously sexy as the others, it is one that is making Content Management easier to manage and handle.

I also picked this one because this is a trend that every organization can benefit from immediately. It is a focus on how to implement and execute Content Management, not how the concept needs to evolve.

After spending the week there, I was sure that I had chosen wisely.

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Content Services, Not ECM


Recently I’ve been trying to walk a narrow path. I have all but pronounced Enterprise Content Management (ECM) dead, and yet I have expressed a belief that Content Services need to be embedded into business applications.

The question is two-fold. How can you serve Content Services without a platform? Isn’t that ECM with a different name?

Yes and no.

Let’s dissect this apparent contradiction.

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Don’t Make Your Digital Assets a Silo


I wrote a piece for CMSWire last month asking if Content Management Systems were Good Enough for Digital Asset Management. I essentially said that if digital assets are the business, then a Digital Asset Management (DAM) system makes sense. If digital assets are part of a broader business need or solution, then perhaps the capabilities of a broader Content Management System (CMS) would suffice.

Ralph Windsor took exception at my conclusion, thinking I was pushing the same old Enterprise Content Management (ECM) story. He couldn’t be further from the truth.

Let me tell you why.

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Why CMIS 1.1 Is Pretty Awesome


Before I get to the meat of this post, I want to start with a confession. I have been a slacker. If you look at my word cloud to the right, you’ll see CMIS as a big piece of the proverbial Pie. Even before it was a public term, I railed for the need for a standard in the Content Management space.

Now that the first update to the Content Management Interoperability Standard (CMIS) has been out for nearly three months, why am I just now blogging about it? Now that  browser binding, retention, holds, and type mutability have been added to CMIS, why am I not proclaiming the wonders of CMIS 1.1 from every rooftop.

I…uh…got busy.

What I want to do today is talk about why this update means everyone should be looking deeper into CMIS and reconsider it for every Content application created. In fact, as much as the need for standards in Content Management existed when I started writing about them, it is even more urgent today.

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