Box Just Threw Down the Gauntlet


Clint Eastwood as Dirty HarryLast week, Box held their annual conference. Many announcements were expected and the announcement of Workflow coming to Box in 2015 was quite exciting. If you want a high-level look at everything that happened, check out Chris Walker’s quick thoughts on BoxWorks.

None of that is why I am writing this post.

Buried in the wave of tweets were two game-changing announcements. Box announced Retention Management and Auto-Classification of Content.

That’s right. Information Governance behind the scenes on an application that people actually use AND a way to get content in the right retention bucket without people having to intervene.

All in the cloud.

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You Will Never Have One Place for All Your Content


Dr Who in the rainYou read the title correctly. No matter how hard the industry works between now and the time you die, or are simply drooling in a wheelchair, you will never have one place for all of your content. I’m not simply talking the difference between work and personal pieces of information. Whether you are at work or home; on your computer, tablet, or phone; or any combination of those, you will always have content you need to access in multiple systems.

A little depressing isn’t it?

That doesn’t make it less true. If it makes you feel any better, it will not be entirely your fault. The problem is that you and your company do not own all of the content that you use. There is content out there that originates, and lives, in other places.

And there is nothing you can do about it.

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Doom and Gloom for Dropbox and Box?


If you have been anywhere near twitter the past week, you’ve seen the article from ZDNet asking Can Dropbox and Box survive as independent services? The author, Ed Bott, then goes into the pricing competition for storage and how both services are falling way behind the curve to Google, Apple, and Microsoft.

Ed misses the point. This isn’t about storage. Not anymore. It is also about convenience. How well can you synch across all your devices with products from the big three? How well do those products work with other applications on your mobile devices?

Even more importantly, how well do those applications serve the enterprise?

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Content Management Step One, Capture that Information


A Cinnabon treatThere were a lot of disagreements on my view that Box or Dropbox will be a leader in Content Management in five years. Some were willing to concede that in the Small and Medium Business (SMB) market it might be the case but not in larger Enterprises. To anyone relying on that argument, I suggest refreshing yourself on how disruptive technologies attack a market.

I want to take a moment to explain why one of them WILL be a player in the market. It all comes down to one simple point, they capture content.

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Box v Dropbox v Everyone


While I was at Alfresco, I made a point of ignoring the competition. I always believe that if you can’t win without saying something negative, don’t bother. On the flip side, I didn’t want to draw extra attention to the competition.

Don’t have any of those issues now.

Even though I was quiet, new things still happened. Recently both Box and Dropbox have been making some announcements. While I am not going to go into the details, plenty of people have done that already, I’m going to talk about why any of it matters.

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Box Is Doing More Than Checking Boxes


I want to start off by apologizing to Ron Miller. Ron is a smart guy and I count him among my friends. Ron also wrote something the other day where he was wrong.

Not a little wrong, a LOT wrong.

Ron wrote an article titled Box has always been about looking forward, not back. It is a good article and it covers Box’s three biggest announcements from BoxWorks quite well, but he misses the point. He missed what Box is really doing.

They aren’t just checking Boxes or throwing people a bone. They are preparing to take over everything.

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What Constitutes Industry Leadership?


File:Aston Martin DBS V12 coupé (front left) b-w.jpgOne of the debates that I have often had with other Information Professionals is the question, Who are the “Leaders” in our industry? This was always up for a good debate because we could never agree on the basic ground rules:

  • What role does the technology play?
  • Do you measure by sales or install base?
  • Do we care what Gartner, Forrester, or others say on the topic?
  • What players are even in our industry?

With all these open questions, it is a debate that usually lasts until someone gets fed up and forces a topic change upon the group by asking, Who is buying the next round?

This is a question that is important for me to address and I thought I would open it up for discussion.

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