I have cautioned people about starting a blog without a plan. The first month is always easy as there is a backlog of ideas to share with people. After those ideas have been flushed out, what is next? Without as answer to that question, maybe a blog isn’t the right choice.
What if you don’t have a choice?
What if you are someone who makes a living upon your reputation? Maybe you are a freelancer in a creative space like web design or a professional speaker/writer trying to own part of the industry’s mindshare. What if you are spinning-up a new company and you want to prove to potential clients what you bring to the table?
In those situations, a blog can be a powerful marketing tool. I’ve had a few conversations on the topic in the past month and I thought I’d share a few tips.